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Hosted Messaging Market Trends, 2008-2011
Osterman Research, Inc., April 2008
This is a study that analyzes the market for hosted and managed messaging services in North America, including hosted messaging services, hosted messaging security services, hosted archiving solutions and hybrid solutions. The study will focus on market demand for these services and will provide a detailed forecast of demand through 2011.
This report is focused on the specific information requirements of vendors that offer hosted and managed messaging services or that are considering providing these services.
Topics to be covered:
-Current demand and forecasts for enterprise adoption of:
-Complete hosted/managed messaging services
- Hosted/managed messaging security (anti-virus, anti-spam, anti-spyware,
email encryption, instant messaging security, etc.) services
-Hosted/managed archiving solutions
-Hybrid solutions
The forecast will focus on mid-sized business and enterprise markets.
-Analysis of the market potential for hosted/managed service providers.
-Enterprise IT management preferences and demand for features and functions provided in these services.
-Key objections from prospective customers and how hosted/managed service providers can effectively deal with these objections.
-Drivers that will shape the market for hosted/managed services.
-Enterprises’ price sensitivity and willingness to pay for hosted/managed services.
-A detailed cost comparison of hosted/managed services and internally managed systems for organizations of varying sizes.
-Decision makers’ perceptions of leading hosted/managed service providers.
-Marketing messages that resonate most with mid-sized business and enterprise decision makers, as well as those that are least effective.
-Criteria that prospective hosted/managed messaging customers use to evaluate service providers.
-Contact information for hosted/managed service providers.
-Other topics to be determined by early subscribers to the report.
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