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User-Generated Content: In Pursuit of Ad Dollars
eMarketer, April 2008, Pages: 31
US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it?
The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of activity but very little money.
eMarketer projects that the number of US User-Generated Content creators will rise to 108 million in 2012, from 77 million in 2007.
But, despite the projected growth in the numbers of content creators, the monetization of user-generated media has not materialized.
Retail models have not caught on, either, and advertisers are reluctant to attach their brands to content that is, by its nature, unpredictable.
Key questions the 'User-Generated Content' report answers:
-How many people are creating User-Generated Content in the US?
-How many people are consuming User-Generated Content?
-What are the demographics of content creators and consumers?
-Is User-Generated Content a fad?
-Can User-Generated Content be monetized?
And many others…
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2007 Global Internet – Volume 2 – Online Content and Services
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