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Spring 2008 Tracking Study of the Affluent Market - #13
American Affluence Research Center, April 2008, Pages: 31
Survey Highlights
Introduction and Discussion
Respondent Profile
- Geography, Age, Gender, Net Worth, Income and Investable Assets
Outlook for the Economy, Stock Market, Personal Household Income, and Savings
- Current and Future Business Conditions
- Expectations for the Stock Market, Personal Income, and Savings
- Economic Outlook by Selected Demographics
- Historical Affluent Consumer Expectations (ACE) Indexes
Investment Objectives
- Historical Tracking Data
- Investment Objectives by Selected Demographics
Major Purchases (8 Items) in the Next 12 Months
- Historical Tracking Data
- Planned Purchases by Selected Demographics
Expected Changes in Spending for 17 Products and Services
- Historical Tracking Data
Impact of Current Economic Conditions on Spending by the Affluent
- Actions Taken (or Not) to Reduce or Defer Recent and Future Expenditures
- Plans for Purchase of 8 Major Items Among Those Reducing or Deferring Expenditures
- Expected Changes in Spending for 17 Products /Services Among Those Reducing Expenditures
- Reasons for Reducing or Deferring Expenditures
- Reasons for Reducing or Deferring Expenditures - Frequency Distribution by Number of Responses
- Current Type of Mortgage on Primary Residence
- Plans for Purchase of 8 Major Items Reflecting Existence and Type of Home Mortgage
- Expected Change in Spending on 17 Products /Services Reflecting Existence /Type of Home Mortgage
- Current Mortgage Balance on Primary Residence
- Plans for Purchase of 8 Major Items Reflecting Mortgage Balance as % of Home Value
- Expected Change in Spending on 17 Products /Services Reflecting Mortgage Balance vs. Home Value
- Relationship between Mortgage Type and Mortgage Balance
Mailing Lists of the Affluent
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