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The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth
John Wiley and Sons Ltd, April 2008, Pages: 208
The Milkshake Moment shows readers how todays finest organizations achieve sustainable growth. It builds upon Littles most popular signature story from his keynote address which explains how well-intentioned systems meant to increase customer satisfaction actually foster the unintended consequence of increasing customer frustration. The Milkshake Moment is that instant in time when the 21st century organizational person realizes they are allowed to do the right thing even though that may contradict the systems already in place.Through this one potent illustration, Little lays groundwork for the irrefutable proposition that stupid systems, pointless policies, and muddle management, are the greatest barriers to any organizations future success. The book will then go on to point to specific engaging examples of how 21st century organizations that achieve sustainable growth manage to rise above these all-to-common, self-imposed barriers.
Authors bio:
Steven S. Little is a much sought-after expert on the subject of growth and the future of opportunity. A former president of three fast-growth companies, he now advises thousands of leaders of growing organizations and communities each year.
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