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Fosters, Lion Nathan and Pacific Beverages Case Study: Capitalizing on the Growing Premium Beer Market in Australia
Datamonitor, March 2008, Pages: 8
OUR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
The Australian premium beer sector is growing 2
Growing premium beer sector encourages global players to enhance their presence in the Australian market 2
The premium trend prompts an increase in the acquisition of small boutique Australian makers, as well as foreign beer distribution deals 2
Fosters beer business now focuses on the premium sector 3
Fosters realigns its business to focus on premium beer and wine, following poor performance in other sectors 3
Fosters enhances premium lager business with formation of deal to brew Carlsberg in Australia 4
Lion Nathan successfully boosts its share of the premium sector on second acquisition attempt 4
Lion Nathan makes unsuccessful offer for boutique brewer Coopers 4
Lion Nathan acquires Tasmanian brewer J Boag & Son, gaining access to a leading boutique lager brand 4
SABMiller and Coca-Cola Amatils newly formed joint venture highlights the growing appeal of the sector to foreign investors 5
SABMiller and Coca-Cola Amatil form JV to distribute SABMillers premium lager brands in Australia 5
The JV purchases boutique brand Bluetongue, marking its first plant in Australia 6
APPENDIX 7
Case study series 7
Methodology 7
Secondary sources 7
Further reading 7
Ask the analyst 7
Our consulting 7
Disclaimer 7
List of Figures
Figure 1: Leading companies in Australian beer market, by volume, 2006 3
Figure 2: J Boags brands emphasize a premium approach to brewing through its Tasmanian heritage and quality ingredients 5
Figure 3: SABMiller and Coca-Cola Amatils purchase of Bluetongue enhances their Australian premium lager business 6
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