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Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus)
Datamonitor, March 2008, Pages: 51
Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.
Scope
- Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.
- Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.
- Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.
- Identifies the vendors primary offerings and assesses mobile network operators influence in the enterprise mobility market.
Highlights of this title
The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors marketing strategies not clearly demonstrating return a on investment.
The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an end to end solution.
Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.
Key reasons to purchase this title
- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.
- Offers a critical balance between end user data, primary research and concise, insightful analysis.
- Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.
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