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Contactless Strategy and Forecast: Promoting Non-Network Products to Drive Acceptance, Thwart Competition, and Pave the Path for Mobile
Javelin Strategy & Research, April 2008, Pages: 55
Credit card networks and issuers continue to push for the evolution to contactless as the de facto technology for physical world card transactions, with the eventual goal of convergence with mobile payments. The value proposition has yet to be made with two primary constituents—merchants and wireless carriers—who will need to make sizeable efforts and investments to bring contactless mobile payments to fruition.
This Javelin research report provides an adoption forecast for contactless through 2013, analyzes consumer data and qualitative information gathered through interviews with industry participants, provides hypotheses on what will drive merchant adoption and carrier interest, and recommends specific action for card networks and issuers.
Primary Questions
-What is the contactless value proposition for different constituents?
-What will drive merchant and wireless carrier interest in contactless?
-Which alternatives to NFC for mobile payments must card networks and issuers concern themselves with most readily?
-What will consumer adoption of contactless be through 2013?
-Do consumers show propensity to switch banks or credit card issuers to obtain contactless?
-What are the varying roles of financial institutions across the mobile banking and mobile payments landscape?
Methodology
This report is largely based on data collected online from a random-sample panel of 2,192 respondents in October 2007. The survey targeted respondents based on representative proportions of gender, age, and income as compared to the overall US online population. The overall margin of sampling error is ±2.96 percentage points at the 95% confidence level.
Second, the report is also based on data collected online from a random-sample panel of 2,957 respondents in September 2007. The survey targeted respondents based on representative proportions of gender, age, and income as compared to the overall US online population. The overall margin of sampling error is ±2.55 percentage points at the 95% confidence level.
Third, the report is based on data collected online from a random-sample panel of 2,800 US consumers in March 2007. The survey targeted respondents based on representative proportions of gender, age, and income as compared to the overall US online population. The overall margin of sampling error is ±2.62 percentage points at the 95% confidence level. External secondary sources were used for projections such as the Bureau of Labour Statistics, the U.S. Census Bureau, and the Bureau of Economic Affairs.
Finally, the report is also based on 30 interviews with industry executives from financial institutions, payment networks, industry executives, vendors, wireless carriers, and mobile banking services providers.
Audience:
Card networks
Card issuers
Financial institutions,
Merchants
Payments industry
Infrastructure providers
Alternative payment Solutions
Contactless technology vendors
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