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Premium Brand Alcohol in the United States 2008
Mintel, March 2008, Pages: 104
About this report
The premium distilled alcohol market (products costing at least $60) continues to increase steadily. This report guides readers through this thriving market by analyzing key topics and providing insight into the market’s future:
Mintel reveals what manufacturers are doing to maintain and capture consumer interest, such as creative packaging, celebrity endorsements, niche luxury brands, exclusive speakeasy bars, new flavors, and culinary influences. Other topics include:
- Competitive threats facing the market
- Performance of individual segments—vodka, whiskey (whisky), rum, cordials/liqueurs, tequila, brandy/cognac, and gin
- Activity of leading manufacturers (including innovative branding and advertising), and retail channels driving growth
Our unique consumer research and analysis reveals the usage patterns, attitudes, and opinions of distilled spirits drinkers, including brand loyalty and the motivations for buying or not buying alcohol.
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