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It's a Digital Future
Cavendish, Jan 2008, Pages: 720


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`It`s a Digital Future`

Generic knowledge for a worldwide audience

720 pages of information for success in the Digital Economy

Thinking of investing in digital printing and the digital economy, but not sure how you are going to make money out of it? Already invested and are looking for new income streams? Thriving in a Digital economy impacts us all in every walk of life! Either way you should not miss the powerful comprehensive information on the CD with over 720 pages on `It`s a Digital Future` the strategies for success in Digital Printing and the Digital Economy.

This powerful 720 page report on CD is released with an added value * free bonus report

Generic knowledge for a worldwide audience

Strategies for Success in Digital Printing and the Digital Economy

About the Report

Cavendish, a IPIA member, has launched a comprehensive overview of Digital Printing in CD format. The CD covers Digital Printing, Print-on-Demand, Document Management, Business Models, the power of Alliances/Mergers and one of the most important applications of Electronic Printing and Publishing to emerge through the 90`s into the new decade.

Colin Thompson, editor of the CD rom, said: 'The practice of printing, storing, and distributing paper documents is proving too wasteful, too costly and too slow to meet today’s business demands for better customer service and cost reduction. Print-on-Demand addresses these issues head-on by delivering products only when and where they are needed and in a Digital format, which can be easily modified. It thus offers a marketing edge through product personalisation and a way to reduce the costs associated with warehousing and documents obsolescence. This CD addresses these issues and provides the necessary information for users to move forward in the digital age.' The power for success in the 21st century is in the Digital economy.

The CD covers a variety of topics including past, present and future market positions; technologies and products; equipment suppliers, document management, financing and economics of print, plus a resources section of suppliers.

Interviews with companies such as Quark, IBM, OCE, Hewlett Packard, One2One, Lloyds/TSB, British Airways, Renault UK, TJ International and more are featured on the CD.

Key Conclusions from the Report

The Digital economy is on a solid growth track. In addition to its steady growth as a sales opportunity, we are seeing rapid, consistent growth in digital printing and black-and-white and colour copying volumes, as well as significant plans to invest in additional digital printing units, whether as upgrades or as additional capacity. Both printers and their customers are consistently showing growth in their use of key applications like Web-to-print, variable data printing, and short-run digital printing. Every one should see how the Digital Economy effects you! Yes, it will impact on all of us!

Key to growth in the digital printing marketplace is the diversity of press sizes, speeds, and price ranges in the equipment market, reducing the barrier to entry and making digital production affordable in production environments of all sizes and volumes. The data clearly show that the line of demarcation, in terms of size, between serious players and those whose budgets are too restricted to do anything but dabble, have all but disappeared.

News Highlights

- 41% of all graphic arts firms now say they offer some type of digital printing in-house;

- 17% of graphic arts firms say that their volumes of full-colour digital printing are increasing “a little” (1-25%) or “a lot” (25% or more);

- 11% of creatives see “digital printing” as a top sales opportunity for their businesses.

- 16% of publishers see “competition from Print on Demand publishers (like subsidy, self publishers)” as a top business challenge in the next 12 months, varying only by a few percentage points by type of publisher.

* Free bonus comprehensive report is from the key note speaker Colin Thompson presentation at Oce OpenHouse 2006.


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Thriving in the Global Digital Economy



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