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Wiley Pathways E-Business
John Wiley and Sons Ltd, May 2008, Pages: 450

Section 1: Getting Started in E-Business.

1. An Introduction to E-Business.

2. The Law, Ethics, and Consumer Policies.

3. Planning an E-Business.

4. Financing and Launching an E-Business.

5. Accounting and Taxes.

Section 2: Operating an E-Business.

6. Online Revenues and Payments.

7. Products, Inventory, and Fulfillment.

8. Marketing an E-Business.

9. Effectively Using Search Engines.

10. E-Business Customer Service.

Part 3: Creating and Operating a Website.

11. Equipment, Software, and Web Hosting.

12. Successful Web Site Design.

13. Tracking and Analyzing Customer Data.

14. E-Business Security.

Glossary.

Credits.

Index.

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