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Viewing report
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Mobile TV Business Models, Technologies and Markets 2008-12
ARCchart, May 2008, Pages: 55
A. MOBILE TV TECHNOLOGIES AND STANDARDS A.1 Broadcasting technologies A.2 Dedicated Mobile TV networks Radio and video codec demands on handset batteries DAB China’s standard Developments in the US A.3 Cellular approaches MBMS and BCMCS TDtv WiMAX A.4 Other key technologies Placeshifting Storage Sideloading Mobile Web Video A.5 Where will Mobile TV technologies be used?
B. MOBILE TV SERVICE DYNAMICS – IMPRESSIONS FROM SERVICES AND TRIALS Sources for content and business models Business model basics for Mobile TV 3 Italia PCCW Hong Kong B.2 Content selection and pricing France African trials PCCW content Vietnam and the Philippines Verizon and AT&T B.3 Advertising and business model An opportunity for more targeted advertising The path from free-to-air, to premium content and specialist advertising B.4 Subsidies B.5 Handsets B.6 Importance of Pay TV
C.FORECASTS C.1 The basis for our forecasts C.2 Overview of forecasts C.3 Global Mobile TV handset shipments Regional summary of Mobile TV handset shipments Handset shipments in major national markets C.4 Handset Technology Selection Prospects for DBD-H and DVB-SH Outlook for MediaFLO Network ownership and technology choice C.5 Asia Pacific Japan dominates handset shipments. China moving up to second place with STiMi South Korea suffering from two technologies Other markets in Asia Pacific C.6 North America C.7 Western and Eastern Europe C.8 South and Central America C.9 Israel, Middle East and Africa C.10 Other Countries C.11 Future Maps C.12 Non-Handsets
List of Figures
Table A-1: Country analysis for Mobile TV technologies & business models Table B-1: Country analysis for mobile, landline & Pay TV subscribers – beginning 2008 Figure C-1: Mobile TV handset regional breakdown by 2012 Figure C-2: Accumulated global Mobile TV-enabled handsets - 2007-12 Figure C-3: Annual global Mobile TV-enabled handset shipments - 2007-12 Figure C-4: Regional Mobile TV handset shipments - end 2012 Figure C-5: Countries with more than five million Mobile TV handset shipments by 2012 Figure C-6: Mobile TV anticipated handset technology breakdown by 2012 Figure C-7: Mobile TV handsets in China and Asia Pacific by 2012 Figure C-8: Accumulated Mobile TV handsets in China and Asia Pacific - end 2012 Figure C-9: Mobile TV handsets in the USA and Canada by 2012 Figure C-10: Accumulated Mobile TV handsets in the USA and Canada - 2008-12 Figure C-11: Accumulated Mobile TV handsets in Western Europe by 2012 Figure C-12: Accumulated Mobile TV handsets in Eastern and Central Europe - 2007-12 Figure C-13: Mobile TV handsets in Western Europe by 2012 Figure C-14: Mobile TV handsets in Eastern and Central Europe by 2012 Figure C-15: Mobile TV handsets in South and Central America by 2012 Figure C-16: Accumulated Mobile TV handsets in Israel, Middle East, Africa - 2007-12 Figure C-17: Mobile TV handsets in Israel, ME, and Africa by 2012 Figure C-18: Map of global Mobile TV technology choices by 2012 Figure C-19: Countries which MIGHT add multicasting to broadcast Mobile TV Figure C-20: Global non-handset Mobile TV shipments - 2008-12 Figure C-21: Accumulated non-handset Mobile TV devices - 2008-12 Figure C-22: Countries shipping over 1 million non-handset TV receivers by 2012
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