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Mobile TV Business Models, Technologies and Markets 2008-12
ARCchart, May 2008, Pages: 55

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  Table of Contents  
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A. MOBILE TV TECHNOLOGIES AND STANDARDS
A.1 Broadcasting technologies
A.2 Dedicated Mobile TV networks
Radio and video codec demands on handset batteries
DAB
China’s standard
Developments in the US
A.3 Cellular approaches
MBMS and BCMCS
TDtv
WiMAX
A.4 Other key technologies
Placeshifting
Storage
Sideloading
Mobile Web Video
A.5 Where will Mobile TV technologies be used?

B. MOBILE TV SERVICE DYNAMICS – IMPRESSIONS FROM SERVICES AND TRIALS
Sources for content and business models
Business model basics for Mobile TV
3 Italia
PCCW Hong Kong
B.2 Content selection and pricing
France
African trials
PCCW content
Vietnam and the Philippines
Verizon and AT&T
B.3 Advertising and business model
An opportunity for more targeted advertising
The path from free-to-air, to premium content and specialist advertising
B.4 Subsidies
B.5 Handsets
B.6 Importance of Pay TV

C.FORECASTS
C.1 The basis for our forecasts
C.2 Overview of forecasts
C.3 Global Mobile TV handset shipments
Regional summary of Mobile TV handset shipments
Handset shipments in major national markets
C.4 Handset Technology Selection
Prospects for DBD-H and DVB-SH
Outlook for MediaFLO
Network ownership and technology choice
C.5 Asia Pacific
Japan dominates handset shipments.
China moving up to second place with STiMi
South Korea suffering from two technologies
Other markets in Asia Pacific
C.6 North America
C.7 Western and Eastern Europe
C.8 South and Central America
C.9 Israel, Middle East and Africa
C.10 Other Countries
C.11 Future Maps
C.12 Non-Handsets

List of Figures

Table A-1: Country analysis for Mobile TV technologies & business models
Table B-1: Country analysis for mobile, landline & Pay TV subscribers – beginning 2008
Figure C-1: Mobile TV handset regional breakdown by 2012
Figure C-2: Accumulated global Mobile TV-enabled handsets - 2007-12
Figure C-3: Annual global Mobile TV-enabled handset shipments - 2007-12
Figure C-4: Regional Mobile TV handset shipments - end 2012
Figure C-5: Countries with more than five million Mobile TV handset shipments by 2012
Figure C-6: Mobile TV anticipated handset technology breakdown by 2012
Figure C-7: Mobile TV handsets in China and Asia Pacific by 2012
Figure C-8: Accumulated Mobile TV handsets in China and Asia Pacific - end 2012
Figure C-9: Mobile TV handsets in the USA and Canada by 2012
Figure C-10: Accumulated Mobile TV handsets in the USA and Canada - 2008-12
Figure C-11: Accumulated Mobile TV handsets in Western Europe by 2012
Figure C-12: Accumulated Mobile TV handsets in Eastern and Central Europe - 2007-12
Figure C-13: Mobile TV handsets in Western Europe by 2012
Figure C-14: Mobile TV handsets in Eastern and Central Europe by 2012
Figure C-15: Mobile TV handsets in South and Central America by 2012
Figure C-16: Accumulated Mobile TV handsets in Israel, Middle East, Africa - 2007-12
Figure C-17: Mobile TV handsets in Israel, ME, and Africa by 2012
Figure C-18: Map of global Mobile TV technology choices by 2012
Figure C-19: Countries which MIGHT add multicasting to broadcast Mobile TV
Figure C-20: Global non-handset Mobile TV shipments - 2008-12
Figure C-21: Accumulated non-handset Mobile TV devices - 2008-12
Figure C-22: Countries shipping over 1 million non-handset TV receivers by 2012

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