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Exceeding Expectations as a Marketing Executive in the Current Economy & Beyond (ReedLogic Video Seminar) with Stephen Freitas, Laurie Coots, Tal Zlotnitsky, Morris Panner and Elizabeth Halaki
ExecSense, April 2008, Minutes: 150
We are pleased to present a video seminar on “Exceeding Expectations as a Marketing Executive in the Current Economy & Beyond.” At the end of watching this 150-minute video seminar, you are guaranteed to have developed your own set of ideas and initiatives on how to exceed expectations and capitalize on opportunities that a turbulent economy provides - thus further highlighting your value to the company, as well as the value of your marketing team, in impacting the bottom line.
The goal of this ReedLogic video seminar is to provide marketing executives with new and different ideas and insights into strategies for maximizing their effectiveness in the current economy. The keynote speakers include both CMOs highlighting their best practices as well as CEOs discussing what they expect of their CMO and how they should be updating their goals for the marketing team. The video seminar focuses on the seven key areas of how a CMO is judged by the CEO during a turbulent economy, unique opportunities for marketing initiatives that don’t exist in an upbeat economy, and best practices for realigning goals, budgets and important milestones. The keynote speakers include Stephen Freitas (CMO for Outdoor Advertising Association of America), Laurie Coots (CMO for TBWA Worldwide), Tal Zlotnitsky (CEO for Current Companies), Morris Panner (CEO for OpenAir Inc.) and Elizabeth Halaki (Marketing Executive for Oce Business Services).
Take the 150-minutes to watch this video seminar to provide yourself and your marketing team with new strategies and ideas for exceeding expectations at your company. Take advantage of this resource that has been invaluable to other leading marketing executives, and because it is a video seminar, there is no travel necessary - simply watch it on your computer or mobile media player (such as an iPod).
Samples of the types of questions covered in the video seminar include:
- What are the biggest challenges for today’s CMO in the current economy? How can the CMO retain focus in a dynamic business environment and exceed expectations?
- In what way are CMOs impacting the overall success of today’s companies? What are the trends that the most successful CMOs have taken advantage of?
- What does a CMO need to understand about the roles and goals of the CEO, CFO, CTO, HR VP during an economic period such as now? How can they work with you to ensure total cooperation and success?
- What methods can the CMO use to identify corporate objectives that his/her activities will impact?
- What are the three biggest challenges for CMOs (such as allocating budgets, deciding on advertising expenditures, working with partners, etc.) and how do you overcome them?
- What are the current trends in methodology and strategy for improving marketing team effectiveness?
- What analysis is used to establish the bottom-line or profitability goals for CMOs?
- Which factors go into calculating IRR goals for the CMO and the marketing team? How is the marketing investment weighed against the softer costs of staff and training?
- What are the timing elements of establishing goals? How often is performance measured? When are goals re-set or reviewed?
- What techniques are used to establish short-term and long-range goals? How are these objectives integrated with overall corporate goals?
- What specific ways can the CMO make a direct impact on the financials of the company? What are the best ways for them to go about doing this?
- What are the characteristics of today’s highly successful CMO versus in prior periods when the economy was in a different state?
- How is the performance of a CMO evaluated? What specifically is the CEO looking at to determine the value of the CMO?
- Which incentives are used to align CMO performance with overall corporate success? How does this impact the compensation/bonus opportunities for the CMO?
About ReedLogic Video Seminars - Get Executive Smart Without the Travel
ReedLogic videos enable busy professionals to get executive smart on any business topic in a fraction of the time it would take to travel to a seminar. Watching a video seminar will enable you to speak intelligently with anyone on the topic, guaranteed. ReedLogics videos have featured hundreds of leading executives and lawyers from the worlds top companies and firms, sharing their best practices and thought leadership in ReedLogics proprietary video process. ReedLogic videos provide professionals of all levels with proven business intelligence, direct and unfiltered insight in a format that is more engaging and time-efficient than a book, magazine or traveling to a seminar.
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