Using Target Product Profi les in Your Market Strategy Report Contents Target Product Profi le Methodology
Etiology and Pathophysiology
Overview Pathophysiology Amyloid Plaques: The Amyloid Cascade Hypothesis Neurofi brillary Tangles: The Tau Hypothesis Neuronal Loss: The Cholinergic Hypothesis Other Pathophysiological Mechanisms Etiology Genetic Risk Factors Nongenetic Risk Factors
Target Product Profi le Discussion—Alzheimer’s Disease (Moderate to Severe)
Target Product Profi le Summary for Alzheimer’s Disease (Moderate to Severe)—2011 Assessing Drug Development Opportunities Physician Survey Results Efficacy Safety and Tolerability Delivery Estimated Patient Share Pricing Potential Forecasted 2016 Pricing Environment Competitors to Watch Emerging Product Profiles
