|
|
 |
|
Viewing report
|
|
|
|
The Future of Spirits: The Innovative Response to Private Label Threats and Market Slowdown
Business Insights, April 2008, Pages: 127
Business Intelligence for the Consumer Goods Industry
Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions. The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Key issues examined by this report...
- Beer offers the strongest competition to spirits in Europe and the US. Beer will take the largest share of throat in the European and US alcoholic drinks markets by 2010. Despite the popularity of beer in Germany and the fac t it will continue to take more than half of total share of throat to 2010, spirits is t he only sector set for an increase in share.
- Premiumization is the leading trend in spirits. Super-premium spirits take premiumization to the next level. As premium products become more common in the food and drinks market, manufacturers need to appeal to a more specific, niche target audience if they wish to present their product as super-premium rather than ‘premium for the mass-market’.
- Provenance and quality of ingredients will increase in importance in this sector, particularly in sectors with added ingredients or flavors such as flavored tequila or fortified RTD vodka products. Consumers associate provenance with a ‘premium’; it indicates that a manufacturer has actively sought the best quality ingredients from a particular place, which means that a product must be better and/or worth more to the consumer and the manufacturer.
The Future of Spirits - The innovation response to private label threats and market slowdown
Growth in the global spirits market is beginning to slow and is even declining in some categories. Market consolidation, maturity, private label and health concerns are driving this stagnation. However, new opportunities exist, enabling spirits manufacturers to drive growth and combat these threats through expansion into emerging markets and development in healthy and premium spirits. The Future of Spirits is a new management report published by Business Insights that focuses on the future, and includes in-depth analysis of NPD, branding and marketing activity in the global spirits market. The report analyzes activity by sub-category (brandy, gin, liqueurs, rum, specialty spirits, tequila & mescal, vodka and whiskey) and region (Asia-Pacific, Europe, Latin America, Middle East & Africa and North America). Quantify emerging NPD trends based on product launch data across the leading spirits categories and pinpoint leading regions with this new report.
This new report will enable you to...
- Quantify key spirits markets and growth potential based on market value and volume sales data between 2006 and 2010 across 8 categories, by region (Europe, US, and Japan).
- Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of Productscan data of over 2,000 global new spirits products launched between 2004 and 2007. Contains detailed analysis of fast growth categories, key regions, product claims and flavors.
- Assess growth opportunities in the global spirits market with this report’s analysis of spirits sales data between 2003 and 2007, in 10 key emerging markets including Russia, China and India.
- Learn from best-practice strategies of leading innovators in the spirits market using this report's analysis of companies including Bacardi, Diageo, Brown-Forman and Pernod Ricard.
Your questions answered...
- Which sub-categories lead in terms of value and volume sales in Japan, the US and Europe?
- What are the major trends influencing new product development?
- Are there similarities between NPD trends in the soft drinks and spirits market and if so, what can be lea rned from activity in soft drinks?
- How are the leading players keeping hold of t heir market share in the face of other brand competition and the growing importance of private labels?
- What are the packaging innovations taking place in spirits?
- Is there any potential for healthy, functional and/or fortified spirits?
- Which emerging markets offer the most opportunity for spirits manufactuers?
Some key findings from this report...
- In Europe, sales of private label spirits will experience a CAGR of 4.3% between 2006 and 2011, compared to just 0.3% for beer, cider and FABs and 2.7% for wine. In the US, private label growth in the spirits sector will be slower at 3.2% to 2011, but it is still ahead of the other two alcoholic drinks segments.
- There is increasing consolidation in the spirits market. Diageo and Pernod Ricard lead in terms of sales, global share and range of products across the alcoholic drinks market.
- The top three categories by value in Europe in 2010 will be vodka, whiskey and liqueurs. Tequila & mezcal is the fastest growing category in the region, with a CAGR of 6.3% to 2010.
- Fruit flavors dominate the top 20 flavors used in spirits. The number one flavor in spirits launched is lemon, although its prevalence has fallen over the past few year s from usage in 3.7% of spirits launched in 2005 to 2.5% in 2007.
Customers who bought this item also bought
Growth Strategies in Alcoholic Drinks: Emerging trends in beer, wine and spirits
Spirits in Argentina
Spirits in Malaysia
Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report
Spirits in Bulgaria
Spirits in Norway
Spirits in Austria
Spirits in Venezuela
Spirits in Ukraine
Spirits in Sweden
Spirits in India
Spirits in India
|
|
|
|
