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Mobile Social Networking: Connecting to Consumers
eMarketer, May 2008, Pages: 15

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Executive Summary
- Worldwide Mobile Social Network Users, 2007-2012 (millions)
- Key Questions

The eMarketer View
- Key eMarketer Numbers - Mobile Social Networks

Mobile Social Networking Users
- Worldwide Mobile Social Network Users, 2007-2012 (millions)
- Members of Mobile Social Communities Worldwide, 2006 & 2011 (millions)
- Mobile Social Network Users Worldwide, 2010 & 2012 (millions and % of mobile phone users)
- US Online Social Network Users, by Age, 2006-2011 (millions)
- Worldwide Unique Visitors to Social Networking Sites, November 2007-January 2008 (millions)
- Social Networking Activities* of US Adult Mobile Internet Users, Q2 2007 (% of respondents)
- Communication Methods* Other than E-Mail Used for Personal Communication according to US Internet Users, September 2007 (% of respondents)
- Mobile Phone Applications Used by Social Networking Users and Non-Social Network Users Worldwide, 2006 (% of respondents)
- Mobile Content and Application Activities of Mobile Subscribers in the US and Select Countries in Western Europe, January 2008 (% of mobile subscribers)
- Mobile Content Used by US iPhone, Smartphone* and Mobile Phone Subscribers, January 2008 (% of total)
- Mobile Phone Subscribers in the US and Select Countries in Western Europe Who Access Mobile Social Networking Sites or Blogs, by Frequency of Usage, June 2007 (% of respondents)
- Frequency with which Mobile Phone Users Worldwide Share Online and/or Mobile User-Generated Content, 2008 (% of respondents)

Can Mobile Social Networking Jumpstart the Mobile Internet?
- Mobile Entertainment Revenues Worldwide, by Type, 2007-2012 (millions)
- Mobile Entertainment Revenues Worldwide, 2007 & 2012 (billions)
- Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (millions)
- US Mobile Data Service Revenues, 2006 & 2007 (billions and % change)
- Mobile Messaging and Internet Use by Mobile Phone Users in Select Countries Worldwide, October 2007 (% of respondents)
- Mobile Content Most Desired by UK Mobile Phone Users, 2008 (% of respondents)
- US Mobile Phone Users with Camera Phones, 2006 & 2007 (% of total)
- Mobile Messaging Applications Used by Mobile Users Ages 12-24 in the EU-7, Q2 2006 (% of respondents)

Online Social Networking Goes Mobile
- MySpace
- Facebook

Mobile Social Networking Pure-Plays
- airG
- Mocospace
- itsmy.com
- myGamma

Mobile Social Networking Enablers
- Ovi from Nokia
- Yahoo! oneConnect
- Intercasting Corporation

Related Information and Links
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- Report Contributors


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