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2007 China Search Engine Report
Marbridge Consulting, Sep 2007, Pages: 85
Chapter 1 Executive Summary
1.1 Search User Market Further Consolidates
1.2 Baidu Expands, Google Rebounds
1.3 Google Gains Students, Loses High-End Users
1.4 Baidu Growth Rate Slows
1.5 Google China Localization Bears Fruit
Chapter 2 Terms and Definitions
Chapter 3 Survey Methodology and Scope
3.1 Computer-Aided Telephone Interview
3.2 Computation of Weighted Survey Results
3.3 Search Engines Covered
Chapter 4 General Search Engine User Information
Chapter 5 Market Share
5.1 Market Share Definition
5.2 Primary Search Engine Market Share
5.3 Search Engine Usage Market Share
5.4 Variations between Market Share Definitions
5.5 Changes in Market Share
Chapter 6 Brand Awareness and Recognition
6.1 Unaided Brand Awareness
6.2 Brand Recognition
6.3 Brand Recognition/Awareness Analysis
6.4 Search Engine Usage during Last 6 Months
6.5 Regularly Used Search Engines
6.6 Trial, Adoption, and Primary Usage Rates
Chapter 7 Market Dynamics
7.1 New Users' Choices
7.2 Sources/Destinations of Acquired/Defected Users
Chapter 8 Student Users
8.1 Student User Ratios
8.2 Education Level of Student Users
8.3 Student User Market Share
Chapter 9 Non-Student Users
9.1 Non-Student User Market Share
9.2 Market Share by Age
9.3 Market Share by Education
9.4 Market Share by Personal Income
9.5 Market Share by Employer
9.6 Non-Student Users in the Business Sector
Chapter 10 High-End Users
Chapter 11 Baidu vs. Google
11.1 Search Engine Usage of Baidu and Google Users
11.2 Secondary Search Engines
11.3 Registered Users
11.4 Usage of Baidu's Services
11.5 Usage of Google's Services
11.6 Dual Baidu, Google Users
11.7 Reasons for Not Using Google
Chapter 12 Improvements in Google China's Platform
Chapter 13 User Appraisal and Satisfaction
13.1 Assessment of Search Engine Importance
13.2 User Satisfaction
Chapter 14 Websites and Input Methods
14.1 Regularly Visited Websites for Non-Search
14.2 Commonly Used Input Methods
Chapter 15 Household Structure, Income and Expenditure
15.1 Household Structure
15.2 Household Monthly Income
15.3 Source of Income
15.4 Main Household Expenditures
Chapter 16 User Demographics and Internet Usage Habits
16.1 Demographics of Baidu and Google's Primary Users
16.2 Internet Access by User Demographic
16.3 Frequency of Internet Access by User Demographic
16.4 Search Frequency by User Demographic
TABLES
Table 1-1 Market Share Based on Primary Use
Table 5-1 Primary Search Engine Market Share
Table 5-2 Search Engine Usage Market Share
Table 5-3 Variation between Market Share Definitions
Table 5-4 Changes in Primary Search Engine Market Share
Table 5-5 Changes in Search Engine Usage Market Share
Table 6-1 Unaided Brand Awareness
Table 6-2 Brand Recognition
Table 6-3 Search Engine Usage during Last 6 Months
Table 6-4 Number of Search Engines Used per User in Last 6 Months
Table 6-5 Regularly Used Search Engines
Table 6-6 Number of Regularly Used Search Engines per User
Table 6-7 Trial, Adoption and Primary Usage Rates for Top Search Engines
Table 7-1 Search Engine Selection of New Users
Table 7-2 Sources of Acquired Users and Destinations of Defected Users
Table 8-1 Proportion of Student Users per Search Engine
Table 8-2 Student User Education Level
Table 8-3 Historical Comparison of Student User Market Share
Table 9-1 Historical Comparison of Non-Student User Market Share
Table 9-2 Average Age of Non-Student Users
Table 9-3 Age Distribution of Non-Student Users
Table 9-4 Changes in Non-Student User Market Share by Age
Table 9-5 Distribution of Non-Student Users by Education
Table 9-6 Changes in Non-Student User Market Share by Education
Table 9-7 Distribution of Non-Student Users by Personal Income
Table 9-8 Changes in Non-Student User Market Share by Personal Income
Table 9-9 Distribution of Non-Student Users by Employer
Table 9-10 Distribution of Business Sector Users
Table 9-11 Distribution of Business Sector Users by Industry
Table 9-12 Distribution of Business Sector Users by Business Size
Table 9-13 Distribution of Business Sector Users by Position
Table 10-1 Users Matching High-end Criteria
Table 10-2 Market Share among High-end Users
Table 11-1 Number of Search Engines Used per Baidu and Google User
Table 11-2 Secondary Search Engines of Users
Table 11-3 Proportion of Registered Users for Baidu and Google
Table 11-4 Baidu Services Used in the Last Month by Baidu Users
Table 11-5 Google Services Used in the Last Month by Google Users
Table 11-6 First Search Engine Used by Dual Baidu, Google Users
Table 11-7 Users Who Have Switched Primary Search Engine
Table 11-8 Reasons for Not Using Google
Table 12-1 Awareness of Google China’s Platform Modifications
Table 12-2 Assessment of Google China's Modifications
Table 12-3 Awareness of Specific Changes
Table 13-1 Search Engine Importance to Users
Table 13-2 Search Engine Importance by Search Frequency
Table 13-3 User Satisfaction
Table 14-1 Regularly Visited Websites
Table 14-2 Regularly Visited Websites of Primary Users
Table 14-3 Historical Comparison of Regularly Visited Websites
Table 14-4 Most Commonly Used Input Methods
Table 15-1 Distribution of Household Size
Table 15-2 Household Composition
Table 15-3 Household Composition and Source of Income
Table 15-4 Household Income Distribution
Table 15-5 Household Income Sources
Table 15-6 Major Household Expenditures
Table 16-1 Baidu and Google Primary User Demographics
Table 16-2 Internet Access by User Demographics
Table 16-3 Frequency of Internet Access by User Demographic
Table 16-4 Search Frequency by User Demographic
Table A-1 Baidu Knows User Demographics
Table A-2 Usage Habits of Baidu Knows Users
Table A-3 Other Baidu Services Used by Baidu Users
Table A-4 Assessment of Baidu by Baidu Knows Users
Table B-1 Demographics of Baidu Post Bar Users
Table B-2 Baidu Post Bar Usage Habits
Table B-3 Other Baidu Services Used by Post Bar Users
Table B-4 Satisfaction of Post Bar Users
CHARTS
Chart 6-1 Brand Recognition/Awareness Analysis
Chart 9-1 Market Share of Non-Student Users by Age
Chart 9-2 Market Share of Non-Student Users by Employer
Chart 13-1 User Satisfaction of Baidu Compared to Google
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