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IP/Networked Video Surveillance: Equipment, Technology & Semiconductors
MultiMedia Intelligence, April 2008, Pages: 58
The transition from traditional CCTV surveillance to (Internet Protocol) IP/networked digital surveillance is revolutionary for the physical security industry. Yet, this transition is also seen as over-hyped and under-performing compared to many expectations. Both are true.
Overall, network surveillance cameras still represent only 8% of the overall surveillance camera market on a revenue basis. However, this segment is growing over four times the rate of the broader video surveillance market. Manufacturers across the fragmented supply base have introduced IP/networked products. An entire new set of competitors has entered the market to capture the emerging opportunities in networked video surveillance. Key market trends include:
- Progressive conversion to Digital and Networking technologies
- The conversion from VCR to DVR is nearly complete
- DVRs are adding network connections for remote control, maintenance, and monitoring. Embedded DVRs are also supporting both analog and IP cameras as hybrid NVR/DVRs.
- CCTV cameras are gradually converting to networked digital surveillance (IP Cameras)
- Product line expansion among manufacturers for “end-to-end” solutions, including an increased emphasis on software
- Product simplification in the IP/Networked categories
- Simpler product lines and programs to ease purchasing and installation of IP-based products, including a consumer/DIY segment
- Proven, application-based Video Content Analytics
- Complete design kits and software from semiconductor manufacturers to ease market entry for low-end manufacturers
The revolutionary impact of networked surveillance has yet to come into full force. Many barriers remain. We expect some barriers will prove enduring, contributing to a slower adoption of IP/Networked video surveillance than many in the industry would like. Among the barriers are:
- Integrators, dealers and customers are not adequately educated on network video. The sales channel largely does not recommend it to users.
- Adoption of networked surveillance will drive the purchasing process to transition from the physical security organization to the Information Technology (IT) organization.
This fundamental organizational change will not happen quickly.
- Legacy installations have very long replacement cycles.
- Early IP products were positioned as “premium” products, not mainstream.
- Systems can be too complex for mainstream. Early “best of breed” solutions put too much selection, purchase, installation, and maintenance burden on end-users and integrators.
- IP-based systems not interoperable among different manufacturers.
- There is resistance to consuming corporate network bandwidth with surveillance video.
- The Storage costs for video are high. The trend to higher resolution cameras increases this challenge.
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