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Mobile Content Platforms: Mobile 2.0 and Advertising Join the Party
MultiMedia Intelligence, April 2008, Pages: 132
Operators are seeing data revenue exceed 30% of total service revenue as the ring tone market shifts from a primary to a partial revenue stream in a premium content mix that includes ringback tones, games, full track downloads and mobile video. Mobile gaming emerged first in Asia, expanded to Europe and is now growing dramatically in North America. Mobile video holds among the most significant potential.
The ecosystem of companies helping to enable content distribution continues to expand as well. The operator has a tremendous amount of power as they own the subscriber. The content companies have a lot of power as they own the content that individuals want. The other platform providers and the digital commerce service providers tend to get stuck in the middle, “bullied” at times. The revenue growth of the market participants reflects this reality.
“Mobile Content Platforms: Mobile 2.0 and Advertising Join the Party” covers the software platforms used to deliver & monetize content to mobile handsets. The research contains five-year worldwide forecasts of global market revenue for video, music, gaming and images. The forecast for the emerging category of advertising in premium is included. The report also presents market share in these areas for mobile operators, content providers and content-enablement companies. The report provides a further breakdown of revenue share for the content-enablement companies by revenue share of music including ringtone, ringtune, ringback, over-the-air full music track download, streaming music revenue by region. The report also contains profiles of major mobile content enablement platform companies and trends and predictions for the industry.
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