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North American Mobile Resource Management (MRM) Markets - Handset-based Field Productivity Solutions
Frost & Sullivan, May 2008
Next-Generation Mobile Resource Management: Poised for Consolidation and Growth
Frost & Sullivan defines mobile resource management (MRM) as a category of business solutions that are designed to maximize the productivity of mobile work forces – by more effectively managing mobile workers, mobile tasks, and mobile assets. Today’s next-generation MRM solutions use global positioning system (GPS)-equipped mobile devices and web-based tracking systems, thereby reducing costs and enabling easy adoptability across a wider array of verticals and enterprise sizes. This MRM market has considerable potential, with all of the necessary success factors lining up to catapult MRM solutions into the mobile enterprise mainstream. However, a simple lack of customer awareness is still at play. The wireless carriers, in particular, are still learning how to effectively market MRM and educate the enterprise sector.
The next 12-18 months promise to be a period of continued transition, as each carrier delves further into the MRM sector and as today’s MRM application developers and middleware vendors each fight to maintain/increase market share. The key stakeholders profiled in this study present an array of approaches, capabilities, and solution packaging. 'With market consolidation imminent, application developers face tough choices around a number of issues, including partnering, horizontal or vertical emphasis, point solutions vs. platform approach, and brand building,' says the analyst of this research. Carriers continue to wrestle with technology choices, but also need to address important marketing and sales issues. Finally, ISVs and Systems Integrators – under pressure to jump in and partner up – must determine how to best approach this newest mobilization opportunity.
Compelling Financial Benefit to Boost MRM Solutions
One of the key drivers behind the current Frost & Sullivan Mobile Resource Management revenue and subscriber forecasts is the compelling MRM financial benefit. The more savvy wireless carriers anticipate a positive impact on their own data ARPU. And MRM application vendors have the case studies to prove out high, hard-dollar ROI for the business customer. There is quite a bit of win-win potential in this solution category, with customer implementations resulting in reduced overtime and labor costs, increased job completion rates, lower fuel costs, and more accurate billing processes. As these solutions are utilized to magnify visibility across a company’s entire supply chain, the financial advantages are expected to intensify accordingly.
Frost & Sullivan believes that the Mobile Resource Management opportunity in the North American region is poised and positioned for sizeable growth. MRM technology hurdles are steadily being neutralized, with location determination technology becoming more accurate, back-office integration concerns being addressed, and assisted-GPS (A-GPS) handsets becoming available to GSM carriers later this year. The MRM distribution strategy also continues to take shape, as wireless carriers realize they can reap significant benefits from including MRM field mobility solutions in their business services portfolios – realizing not only increased ARPU but also reduced subscriber churn and greater loyalty from high-value customers. Ultimately, Frost & Sullivan believes that MRM solution selection will become more of a long-term strategic and competitive decision, rather than one that is based solely on the ROI of per-user pricing or initial cost savings.
This Frost & Sullivan research service titled North American Mobile Resource Management (MRM) Markets: Handset-based Field Productivity Solutions provides revenue and subscriber forecasts, market drivers and industry challenges, application trends, technology trends, and key participant profiles. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: Field Force Management (FFM) and Field Service Automation (FSA).
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