This report provides a comprehensive analysis of the industry dynamics for the global music business, which is divided into two parts: recorded music and music publishing. The report uses proven economic frameworks to provide a balanced and objective assessment of the issues facing the music industry.
Questions answered in this report include:
(1) Recorded Music
Demand factors - What is the size of the market? - Where is income derived from? - How is the market segmented? - How are demand factors challenging record companies’ business models? - How is the distribution of music changing and what are the issues facing recorded music companies? - What are the risks of substitution?
Supply factors - Who are the main players? - How are players reacting to the changing demand factors? - How is the revenue model changing? - Which core competencies are music companies focusing on? - What types of record deal are available to artists and how is supplier power changing?
(2) Music Publishing
Demand factors - What is the size of the market? - How is the market segmented? - How are changing demand factors affecting the growth of each segment? - How are royalties calculated? - How are changes in the wider media industry influencing demand?
Supply factors - What is the threat of new entrants? - How is the industry organised and who are the major players? - What types of publishing deal are available and how are revenues divided between the songwriter and the publisher - How does a songwriter’s bargaining power affect the publishing company?
