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Anti-aging Skincare in the United States
Mintel, April 2008, Pages: 75
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Overview
Market grows with demand
Competitive context—professional services a threat to growth
Facial products far outsell body; innovation mostly isolated to face
Drug stores lead FDM, department stores most share of overall market
Ethnic and aging population drive growth
FDM market mostly run by three manufacturers
The people—proof of efficacy (or lack of it) drives consumers
Market Size and Forecast
Key points
Sales at current and constant prices
Figure 1: Total U.S. sales and forecast of anti-aging skincare products at current prices, 2002-12
Figure 2: Total U.S. sales and forecast of anti-aging skincare products at inflation adjusted prices, 2002-12
Competitive Context
Class to mass
Professional procedures present alternatives
Skin color-evening treatments represent the formulations of the future
Disposable personal income a factor in growth
Segment Performance
Key points
Consumer demand for facial products leaves little room for the body
Figure 3: U.S. sales of anti-aging skincare products, by segment, 2005 and 2007
Segment Performance—Facial Anti-aging
Key points
Discoloration is the new black
Figure 4: U.S. sales and forecast of facial anti-aging products, 2002-12
Figure 5: U.S. sales and forecast of facial anti-aging products at constant prices, 2002-12
Segment Performance—Body Anti-aging
Key points
Body anti-aging requires innovation and competition
Figure 6: U.S. sales and forecast of body anti-aging products, 2002-12
Figure 7: U.S. sales and forecast of body anti-aging products at constant prices, 2002-12
Retail Channels
Key points
Drug stores remain FDM retailer of choice
Other channels
Figure 8: U.S. FDM sales of anti-aging skincare products, by retail channel, 2005 and 2007
Retail Channels—Drug Stores
Key points
Class to mass, exclusive partnerships key to drug store success
Figure 9: U.S. sales of anti-aging skincare products at drug stores, 2005-07
Retail Channels—Other Channels
Key points
Department stores account for most share
Figure 10: U.S. share of a cosmetics, makeup, face creams, colognes, and perfumes sales at listed channels, 2002-07
Retail Channels—Other IRI
Key points
Other IRI stores typically offer more limited skincare products
Figure 11: U.S. sales of anti-aging skincare products at other IRI stores, 2005-07
Market Drivers
Boomer women most motivated to combat aging
Figure 12: Female population by age, 2003-13
Figure 13: Concern over specific signs of aging among older females, by age, January 2008
Younger women follow closely
Figure 14: Concern over specific signs of aging among 18-34 year old women, January 2008
Not just your mother’s moisturizer
Figure 15: Male population by age, 2003-13
Figure 16: Concern over specific signs of aging among older males, by age, January 2008
Ethnic interest in anti-aging
Figure 17: Population by race and Hispanic origin, 2003-13
Figure 18: Concern over specific signs of aging, by race/ethnicity January 2008
Leading Companies
Key points
More comprehensive anti-aging: color
Figure 19: FDM sales of leading anti-aging skincare products, 2005 and 2007
Brand Share—Anti-aging Facial Skincare
Key points
Discoloration on par with wrinkles
Figure 20: FDM brand sales of anti-aging facial skincare products in the U.S., 2005 and 2007
Brand Share—Anti-aging Body Skincare
Key points
As top sellers decline, lack of innovation to blame
Figure 21: FDM brand sales of anti-aging body skincare in the U.S., 2005 and 2007
Brand Qualities
The color campaign
Innovation and Innovators
Key points
Olay
L'Oréal
Figure 22: L'Oréal Skin Genesis television ad, 2008
Johnson & Johnson
Figure 23: Neutrogena Advanced Solutions Microdermabrasion System television ad, 2008
Other trends
Multi-purpose products
Natural ingredients
Age reversal
Advertising and Promotion
Overview
Procter & Gamble
L'Oréal
Johnson & Johnson
TV advertising
Scientific positioning/dermatologist endorsement
Figure 24: Aveeno Positively Ageless television ad, 2008
Figure 25: Neutrogena Anti-Wrinkle Intensive television ad, 2008
Figure 26: Roc Retinol Anti-Wrinkle television ad, 2008
Beyond wrinkles
Figure 27: Olay Definity television ad, 2008
Figure 28: Avon Anew Plump & Smooth television ad, 2008
“Professional” procedures at home
Figure 29: Avon Anew Clinical Advanced Dermabrasion television ad, 2008
Figure 30: Merle Norman Luxiva Derma Peel television ad, 2008
Celebrity endorsement
Figure 31: Garnier Nutritioniste television ad, 2008
Figure 32: L'Oréal Age Perfect television ad, 2008
Attitudes and Motivations
Key points
Concerns regarding the visible signs of aging
Figure 33: Top concerns with aging, by gender and age, January 2008
Previous experience with anti-aging products
Figure 34: Experience with anti-aging products by gender and age, January 2008
Figure 35: Experience with anti-aging products by gender and age, January 2008
Concerns over specific body areas
Figure 36: Top body area concerns with regard to aging, by gender and age, January 2008
Retail destinations
Figure 37: Preferred retail locations for anti-aging skincare purchases among women, by age, January 2008
Usage of Anti-aging Skincare Products and Other Anti-aging Methods
Key points
Preventive measures used
Figure 38: Usage of skincare products vs. other methods to prevent signs of aging, women by age, January 2008
Products used to reverse aging
Figure 39: Usage of skincare products vs. other methods to reverse signs of aging, by age, January 2008
Men’s skincare choice of product properties
Figure 40: Usage of anti-aging facial skincare products among men, product properties, by age, January 2008
Frequency of Use
Key points
Figure 41: Frequency of using anti-aging creams or lotions for the face, women, by age, January 2008
Figure 42: Frequency of using anti-aging creams or lotions for the body, women, by age, January 2008
Race and Ethnicity
Key points
Top concerns associated with aging
Figure 43: Top concerns with aging, by race/ethnicity, January 2008
Figure 44: Top body area concerns with regard to aging, by race/ethnicity, January 2008
Appendix: Trade Associations
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Anti-Aging Products - Global Strategic Business Report
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The 2009-2014 Outlook for Anti-Aging Products in Greater China
The 2009-2014 Outlook for Anti-Aging Products in the United States
Aging Populations: Changing Personal Care Needs and Behaviors of Senior Consumers
The 2009 Report on Anti-Aging Products: World Market Segmentation by City
The 2009-2014 Outlook for Anti-Aging Products in Africa
The 2009-2014 Outlook for Anti-Aging Products in Europe
The 2009-2014 Outlook for Anti-Aging Products in Oceana
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