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US Mobile Social Networking and the Millennial Generation
In-Stat/MDR, May 2008, Pages: 23
Description
Table of Contents
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Executive Summary
Introduction to In-Dustry Update
Social Networking Defined
Online Social Networks—Historical Summary
How Mobile Social Networks Operate
Not Your Father’s Phone
Types of Mobile Social Networks
SMS Messaging Networks
Friend/Community Networks
Personal Content Networks (Photos and Blogging)
Location-Based Social Networks
Dating Networks
Mobile Social Networking in the US
Making Money on Mobile Social Networking
Future Growth Forecast
Adoption of Mobile Social Networks
Conclusion
Methodology
End-User Survey
Related Reports
List of Tables
Table 1. Current Use of Mobile Handsets for Social Networking by Age Group
Table 2. Mobile Social Networks On-Deck in US Carriers
Table 3. Assumptions in the Mobile Social Networking Forecast
List of Figures
Figure 1. Five-Year Mobile Social Networking Forecast for Millennials in the US
Figure 2. Mobile Data Application Usage (Base: Respondents Who Use Mobile Data)
Figure 3. Changing the One-to-One Perception
Figure 4. Respondents Using SMS by Age Group
Figure 5. Average Monthly Text Messages Sent/Received by Age Group
Figure 6. US Mobile Social Networking Forecast
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