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The Blogosphere: A Mass Movement from Grass Roots
eMarketer, May 2008, Pages: 25
-Executive Summary
US Blog Readers*, 2007-2012 (millions and % of Internet users)
US Bloggers*, 2007-2012 (millions and % of Internet users)
-Key Questions
-The eMarketer View
-Key eMarketer Numbers - The Blogosphere
-Blog Usage by Consumers
-Blog Readers
US Blog Readers*, 2007-2012 (millions and % of Internet users)
Frequency with which US Internet Users Read Specific Blogs, July 2007 (% of respondents)
Number of Blogs Read Regularly by US Internet Users, July 2007 (% of respondents)
Blog Readers in the UK, US and Worldwide, 2006-2008 (% of respondents)
Frequent* Online Activities of Adult Internet Users in North America, 2007 (% of respondents)
US Adult Internet Users Who Read Blogs, February 2004-January 2006 (% of respondents)
Factors that Make a Blog a Blog according to US Internet Users, November-December 2006 (% of respondents)
Primary Reason for Reading Blogs among US Adult Blog Readers, July-August 2007 (% of respondents)
-Bloggers
US Bloggers*, 2007-2012 (millions and % of Internet users)
Online Activities of US Adult Internet Users, 2006 (% of respondents)
Demographics of Bloggers and Blog Readers
Select Weekly Online Activities* of US Internet Users, by Age, February-March 2007 (% of respondents in each group)
Media Used by US Adult Consumers, by Age, September-October 2007 (% of respondents in each group)
US Blog Readers, by Age, 2007 (% of respondents)
Demographic Profile of US Adult Bloggers*, January 2008 (% of respondents)
Demographic Profile of US Teen Internet Users Who Read Blogs, October-November 2006 (% of respondents)
US Teen Internet Users Who Have a Blog, by Age and Gender, February & March 2007 (% of respondents in each group)
US Teen Internet Users Who Have Created a Blog*, October-November 2004 & October-November 2006 (% of respondents)
Creative or Authoring Online Activities* of US Tween and Teen Internet Users, March 2007 (% of respondents)
Online Activities* of US Teen Internet Users, Q1 2007 (% of respondents)
Select Online Social Media Activities of US College Students in the Past Month, by Gender, May 2007 (% of respondents in each group)
Blog, Instant Messaging (IM) and Social Networking Web Site Use by Affluent* vs. Total US Internet Users, March 2007 (% of respondents in each group)
Blog Use by Affluent* US Internet Users, 2005 & 2007 (% of respondents)
US Affluent* vs. Non-Affluent Internet Users Who Use Instant Messaging and/or Blogs, 2007 (% of respondents in each group)
-Blogs as a Marketing Medium
Current and Planned Usage of Online Social Media Marketing by US Advertisers, 2007 (% of respondents)
Social Media Marketing Tactics that US Marketing Professionals Use, Q3 2007 (% of respondents)
Social Media Marketing Tactics that US Marketing Professionals Plan to Implement, by Timeframe, Q3 2007 (% of respondents)
New Media/Consumer-Generated Media Tactics Used by US Marketers, April-May 2007 (% of respondents)
Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007 (% of respondents)
US Marketers Who Use Word-of-Mouth, Blog or Social Network Marketing, 2007 (% of respondents in each group)
Online Applications Used in Marketing Programs in the Past Year by B2B Marketers in North America, April-May 2007 (% of respondents)
Use of Digital B2B Media that US B2B Decision-Makers Will Increase* in the Next Two Years, 2007 (% of respondents)
Effective New Media Platforms Used by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)
-Advertising on Blogs
US Blog Advertising Spending, 2007-2012 (millions)
US Blog, Podcast and RSS Advertising Spending, 2006, 2007 & 2011 (millions)
US Interactive Marketers Who Use* Blog Advertising, 2006 & 2007 (% of respondents)
Demographic Profile of US Adult Blog Readers Who Have Noticed Ads on Blogs Visited, July-August 2007 (% of respondents in each group)
Demographic Profile of US Adult Blog Readers Who Have Clicked Ads Noticed on Blogs Visited, July-August 2007 (% of respondents in each group)
-Top Blog Sites
Top 10 Blogs in the US, Ranked by Unique Visitors, March 2007 & March 2008 (thousands and % change)
Top 10 Blogs in the US, Ranked by Unique Visitors, July 2006 & July 2007 (thousands and % change)
Top 15 Social Networking and Blog Web Sites Worldwide, Ranked by Unique Visitors, September 2007 (thousands and % change)
Top 20 Web Sites in the US, Ranked by Growth of Unique Visitors, December 2007 (millions and % change)
-Top 12 US Blogs, Ranked by Fans*, March 11, 2008
-Top 10 Celebrity Blogs Searched on Yahoo!, 2007
Top 10 Web Sites among US College Students, by Gender, February 2008 (% of respondents)
-Blogs and Politics
US Registered Voters Who Regularly or Occasionally Blog, by Political Affiliation, January 2008 (% of respondents in each group)
US Adult Internet Users Who Read Political Blogs, by Age and Political Party, January 2008 (% of respondents)
Online Political Activities* of US Adult Internet Users, January-March 2008 (% of respondents)
Online Political Activities* of US Adult Internet Users, by Political Party, January-March 2008 (% of respondents)
-Blogs and Traditional Media
Ways that US Journalists Use Blogs, January 2008 (% of respondents)
News Source Users and Penetration among US Adult Consumers, September 2007 (millions and % of respondents)
News Sources Regularly Used by US Adults, February 2007 (% of respondents)
-Related Information and Links
-Related Links
-Contact
-Report Contributors
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Taiwanese Internet Users' Blog Usage Behavior Survey in 2008
Canada Internet: Users and Usage
Gay and Lesbian Internet Users: The GLBT Community
Western Europe Internet: Users and Usage
Canada Online: Users and Usage
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
US Hispanics Online: Demographics
B2B Marketing Online: Business Meets Social Media
Web Logs: Blog Threat Management
Worldwide Internet Users: 2005 - 2011
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