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The Gifts & Decorative Accents Report : Who Buys Gifts and Home Decorative Accents, What They Buy and Why They Buy
Unity Marketing, March 2008, Pages: 280
Gifts and Decorative Accents Report is the definitive study of the $65.2 market for gifts and home decorative accents. It examines consumers' buying behavior and spending habits related to giftware and home decorative accessories, written by Pam Danziger, the nation's leading expert on the gifts market and based upon the kind of in-depth consumer research for which Pam Danziger and Unity Marketing are known.
This report provides vital market size, growth and demographics for anyone and everyone that sells giftware and home accents, from marketers, advertisers, retailers, service providers. The Gifts & Decorative Accents Report is an essential tool to understand the dynamics of this market, today and into the future.
This important new study of the gifts and home decorative accents market provides the results of a series of focus groups among highly active recent purchasers of various giftware and home accent products. The focus group respondents were also people who enjoyed shopping for these items in specialty gift and home stores.
This report is compiles detailed statistics collected in a survey among 1,644 recent buyers of one or more of the 26 giftware and home accent products included in the survey. (See product list below) The average income of survey respondents was $75,100; average age 42.4 years; and 68 percent female/32 percent male. Also included in the survey was a special investigation into the shopping preferences for consumers of these goods.
Special Investigation: Consumers' shopping preferences for gifts and home decorative accents
The value of this report is enhanced for product marketers and retailers through its special investigation into the shoppers' preference and attitudes related to specific types of stores where gifts and home accents can be found. Stores included in this special investigation are:
-Department stores
-Discount department stores, mass merchants, dollar stores and/or warehouse and membership clubs
-Direct selling and party plans
-Internet websites
-Jewelry stores and/or luxury boutiques
-Mail order catalogs and/or direct mail brochures
-Specialty card and gift stores
-Specialty home furnishings stores
-Television shopping channels
-Products included in the survey
Details about purchases of these 26 products were included in the most recent survey. Comparative statistics are drawn from Unity Marketings' Gift and Decorative Accents Report, 2003.
Home Decorative Accents
Art & Wall Decor
Boxes, Tins & Music Boxes
Candles & Accessories
Clocks
Crystal Figurines and Art Glass/Decorative Accessories
Desk Accessories
Dinnerware & Tabletop Items
Figurines & Sculpture (Decorative/Not Collectible)
Garden Decoratives
Home Textiles & Decorative Linens
Italian-Imported Home Furnishings
Kitchen Gadgets & Cooks Tools
Lamps & Lighting
Picture Frames
Seasonal Decorations
Stemware, Barware, Wine & Beer Accessories
Vases & Urns
Giftware
Baby & Infant Giftware
Character/Licensed Merchandise
Collectible Figurines
Collegiate Licensed Merchandise
Inspirational/Religious-Themed Gifts
Occasion-Specific Gifts
Personalized Gifts
Pet Gifts
Souvenirs & Novelties
Special Features
This report provides more than just data. It is packed with action-oriented recommendations that will make your giftware company's marketing programs more powerful. Specifially,
-12 Business Building Tactics that you can put to use to stregthen your company's sales and marketing
-5 Giftware Buyer Personalities and how to maximize your marketing to these unique types of consumers
-Insights into Shopper Behavior and ways you can expand your company's distribution strategies to put your products into the stores where people shop for gifts.
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The Gifts and Decorative Accessories Report: The Market, The Industry, The Trends, 2002
Giftware Market Report 2008
Giftware Market Report 2007
China Sourcing Report: Craft Gifts
Gifts, Housewares & Home Textile Buyers 2008-2009
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Tabletop Market Report 2006 — A Consumer Insights Study of the Dinnerware, Glassware, Flatware, Servingware and Tabletop Decorative Accessories Markets
The Home Furnishings & Decor Report : The Ultimate Guide to the Consumer Market for Home Furnishings' Marketers and Retailers
The Home Luxury Report 2009: The Annual State of the Home Luxury Market
Home Furnishings Stores
Gift and Souvenir Stores - Industry Profile
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