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Relevance: Hitting Your Goals by Knowing What Matters
John Wiley and Sons Ltd, April 2008, Pages: 224


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In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines a new discipline focused on the relevance of performance measures for assessing key strategy issues and accelerating learning. David Apgar’s practices are grounded in solid business research and clearly illustrated with real-life examples from top-performing companies such as Toyota, Alcoa, Nestlé, Capital One, Cisco, Microsoft, and GE.

Extremely timely for the global workforce, Relevance will help readers figure out what information they need most in a sea of data.  Apgar will help readers design a quick and easy way to get the right measures for their strategic assumptions, then use these measures to devise better strategies for achieve larger organization goals.  Anyone in business who has ever felt overwhelmed by data and measurements will appreciate the cocktail-napkin simplicity of the practices that Apgar outlines. He offers solid academic grounding coupled with terrific case examples of real companies to show how a new discipline focus on the relevance of performance measures to key strategy issues can best accelerate the fast-paced learning companies need in increasingly uncertain business environments.

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