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European Residential Water Treatment Systems Markets
Frost & Sullivan, May 2008, Pages: 168
European Residential Water Treatment Systems Market Continues to Offer Exciting Niche Opportunities in Key Product and Regional Segments
Despite its maturity, the European residential water treatment systems market offers pockets of growth opportunities in both product and regional segments. Intensifying competition, coupled with market consolidation, presents a challenge for relatively small market participants. Innovative pricing and marketing strategies, coupled with customised product lines and solutions, will be critical for success. At the same time, product innovation, the development of an extensive and effective distribution network and creative marketing strategies being implemented by key market participants with a relative degree of success will also spur competitive gains.
'Product innovation and a strong distribution network are proving crucial for success in the European residential water treatment systems market,' notes the analyst of this research. 'The relatively developed nature of the market and the high level of competition among the large number of participants are spurring the development of new products as well as the improvement of existing offerings.' For instance, Point of Use (POU) water treatment systems are also being designed to function as water coolers.
This new product is highly desirable among customers due to its multipurpose application. Regular and consistent product improvement is a strategy that will ensure the growth and success of market participants. The key product segments of POU systems and filter pitchers are experiencing relatively strong growth. These segments have benefited from the high degree of innovation and are sustaining interest among customers in most major regional markets.
Enhanced Water Quality Presents a Challenge to Market Participants
The European Drinking Water Directive (also referred to as the Tap water Directive) has had a major impact on the quality of tap water in households across Europe and, as a result, has posed a major challenge to the residential water treatment systems industry. 'The water quality in European countries is registering continual improvement, with tap water used for drinking purposes routed through municipal water treatment plants regularly meeting EU-mandated standards,' explains the analyst. 'Enhanced water quality presents a challenge for market participants that need to develop products with very high water purification efficiencies.'
Mergers and acquisitions have resulted in enlarged product portfolios as well as expansion into emerging markets. The present market scenario also offers attractive prospects for channel partners such as installers in the Point of Entry (POE) systems segment and the wholesalers or/and distributors for the POU systems segment.
Companies should focus on associating with the strong network of distribution channels to increase their market penetration and product availability. Distributors, dealers and installers can greatly influence the reputation and turnover of market participants since they are highly influential in both mature markets as well as those still at the development stage. In mature markets, there is extensive competition among companies offering water treatment systems. Associating with channel partners will help companies attain better reach and a larger customer base. In developing markets, the extent of market penetration will be higher for channel partners as they are constantly in touch with local customers and can influence their choice of water treatment systems.
This Frost & Sullivan research service titled European Residential Water Treatment Systems Markets provides a detailed analysis of the current market and product trends. It analyses existing market dynamics and provides key market information that can be leveraged by a variety of stakeholders for developing effective strategies. The analysis is spread across major European nations namely Germany, France, the United Kingdom, Italy, Iberia (Spain and Portugal), Scandinavia (Sweden, Norway, Finland and Denmark), Benelux (Belgium, Netherlands and Luxemburg) and Alpine (Switzerland and Austria) regions. In this research, Frost & Sullivan's expert analysts thoroughly examine the following product segments: point of entry (POE) systems that predominantly comprise water softeners, point of use POU systems, namely under the sink (UTS) and faucet mounted (FM) of the counter top (CT) systems and filter pitchers. The research details technology trends, market patterns, distribution networks, competitive analysis and market share breakup at a total European as well as regional level.
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