|
|
 |
|
Viewing report
|
|
|
|
Mazda Motor Corporation - IT Sales Opportunities - 2008
Infiniti Research Limited, June 2008, Pages: 29
Headquartered at Hiroshima, Mazda Motor Corporation (Mazda) is engaged in the manufacture and distribution of automobiles, together with 58 subsidiaries and 13 associated companies. The company offers sports utility vehicles (SUVs), mini vans, compact vehicles, sports cars, light cars, commercial vehicles, welfare vehicles and special edition automobiles, as well as automobile accessories, including car navigation systems, automobile audio systems, electronic toll collection systems, security products, driving support products and child seats, among others. The company distributes its products to both domestic and overseas markets.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in sourcing from low cost countries might influence Mazda to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Mazda
Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Mazda might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware, software and IT services for Mazda. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Mazda will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Mazda Level III opportunities have the lowest scores and hence, unlikely to sell to Mazda.
The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which enables the salesperson to directly contact the key executives within the company.
TechNavio Insights is a set of reports based on TechNavio – a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio
Customers who bought this item also bought
Mazda Motor Corporation - Financial and Strategic Analysis Review
Mazda Motor Corporation - SWOT Analysis
Ford Motor Company - IT Sales Opportunities - 2008
Porsche - IT Sales Opportunities - 2008
Renault SA - IT Sales Opportunities - 2008
Volkswagen AG - IT Sales Opportunities - 2008
Hyundai Motors - IT Sales Opportunities - 2008
Fiat S.p.A. - IT Sales Opportunities - 2008
Leading Automobile Companies in North America - IT Sales Opportunities - 2008
Leading Automobile Companies in Europe - IT Sales Opportunities - 2008
BMW AG - IT Sales Opportunities - 2008
PSA Peugeot Citroen - IT Sales Opportunities - 2008
|
|
|
|
