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Viewing report
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Web Television in Europe: An Expanding Scene
eMarketer, May 2008, Pages: 18
Already in the first half of 2008, over one-half of UK adults with Internet access had watched television online, and many had used it to catch programs they had missed. Throughout Europe, the potential for online TV viewing is huge.
The Web Television in Europe report analyzes the trends that are driving professionally produced television content to the screens of computer viewers.
As an example, in 2008 more than 60% of UK homes will have broadband connections, and that figure will rise to 74% in 2012. As a result, online video viewing is also rising and an increasing amount of broadcast and cable television content is appearing online.
Only one problem. While online users are viewing more content, broadcasters and advertisers are seeing little return on their online TV ventures.
Key questions 'Web Television in Europe' report answers:
- How many Internet users in the UK and the rest of Europe are watching TV online?
- How are TV content owners trying to monetize their assets on the Internet?
- Where does advertising fit in the online TV business model?
- Who are the key players in the UK’s Internet TV market?
- And many others…
eMarketer Reports—On Target and Up to Date
The Web Television in Europe report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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2007 Global Internet – Volume 2 – Online Content and Services
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