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UK Social Network Marketing: Ad Spending and Usage
eMarketer, May 2008, Pages: 18
Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from 27% in 2007.
The UK Social Network Marketing report analyzes the burgeoning growth of this channel, both online and on mobile phones.
Online social network ad spending has moved at a slower pace than consumer adoption, but things are picking up. This year spending is expected to rise 77% to £115 million ($225 million).
In 2012, marketers are projected to spend £285 million ($533 million), a 148% increase over 2008.
The UK currently dominates social network spending in Western Europe, with 68% of the market.
Key questions the 'UK Social Network Marketing' report answers:
- How much will be spent on social network advertising in the UK beyond 2008?
- How are Bebo, Facebook, MySpace and other social networks positioning themselves in the UK online ad market?
- What social network marketing strategies should advertisers pursue?
- How many people are using online social networks?
- What role will the mobile phone play in social networking?
- And many others…
- eMarketer Reports—On Target and Up to Date
The UK Social Network Marketing report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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