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Strategies for Banking the Unbanked: A Global Market Opportunity
VRL Publishing Ltd, Aug 2007
The worldwide unbanked market is estimated to be in excess of 2 billion people. This comprehensive report provides up-to-date commentary, data and insights enabling new and established players to reach this huge untapped market.
With examples of best practice, detailed country surveys and market projections it answers the following questions:
- What is the size and commercial potential of the market?
- What are the most effective forms of marketing, distribution and credit scoring?
- Once banked how best to retain customers? What are the opportunities for cross-selling additional banking services?
- What are the compliance issues surrounding the unbanked market?
- What are the best strategies for success? How do these differ from traditional strategies? How do these vary from country to country?
- What are the opportunities and strategies for partnering with non-financial institutions to deliver financial services to the unbanked?
Who should read this report?
CEOs, heads of retail banking/consumer finance, strategic planners, marketing managers, emerging markets specialists, consultants, sales managers.
…in:
Commercial banks
Non-bank financial services companies (i.e. consumer finance companies, money transfer agents, credit card companies, credit unions, CDFIs etc)
Non-FI (potential) distributors of financial services including retailers, supermarkets, post offices, telecoms etc.
Consultants/suppliers –payment solutions, research, marketing etc.
What are they looking for?
To understand opportunities in the unbanked market, the structure and demographics of the market, the policy environment, and strategies for success, particularly with respect to cooperation with financial institutions.
To understand a new market and identify potential clients.
About the Author:
Ray Cain is a freelance researcher who specialises in banking and finance. He holds a Post-Graduate Diploma in Banking and a Master of Management in Banking from Massey University in New Zealand. He is also studying for a PhD in Economics at the University of Fribourg in Switzerland. During his working career, he has held management and consulting roles in economic development projects in Indonesia and Serbia.
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