Social networking companies: tread carefully on valuations 2007 sees high growth… and a tailing off User engagement is on the decline Social networking becomes the norm Normal can also mean banal Social networking goes global Facebook versus MySpace: the draw of rich media
Privacy and protection: key issues
The importance of user control Who’s got my data? The fight for better protection
Social networking 3.0: the shape of things to come
The next big online opportunity? The fight for revenues will get tougher Can targeted advertising come to the rescue? A softer, more subtle approach New applications, new revenues? The mobile opportunity New audiences: getting closer to users The draw of higher security sites Special interest groups More value, more revenue opportunities Developing markets
Table of figures
Figure 1 Social networking: total visitors December 2006-December 2007 Figure 2 Average minutes per visitor: December 2006-December 2007 Table 1 MySpace versus Facebook usage Table 2 Top online sites by genre where ads were placed, 18-24 February 2008 Table 3 Facebook demographic profile
