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Baby Personal Care in Sweden to 2011
Datamonitor, May 2008, Pages: 102
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Personal Care 2
Market Value 2
Market Value Forecast 2
Market Volume 2
Market Volume Forecast 2
Market Segmentation 2
Market Share 2
Summary category level - Diapers 3
Market Value 3
Market Value Forecast 3
Market Volume 3
Market Volume Forecast 3
Market Segmentation 3
Market Share 3
Summary category level - Baby Toiletries 4
Market Value 4
Market Value Forecast 4
Market Volume 4
Market Volume Forecast 4
Market Segmentation 4
Market Share 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
9
LIST OF FIGURES 10
LIST OF TABLES 11
Chapter 3 MARKET OVERVIEW 12
Value Analysis, 2001-2006 12
Value Analysis, 2006-2011 13
Value Analysis, US$ 2001-2006 15
Value Analysis, US$ 2006-2011 15
Volume Analysis, 2001-2006 17
Volume Analysis, 2006-2011 18
Company and Brand Share Analysis 21
Distribution Analysis 24
Expenditure & consumption per capita 26
Chapter 4 LEADING COMPANY PROFILES 29
Svenska Cellulosa Aktiebolaget SCA 29
The Procter & Gamble 31
Chapter 5 CATEGORY ANALYSIS - DIAPERS 33
Value Analysis, 2001-2006 33
Value Analysis, 2006-2011 34
Value Analysis, US$ 2001-2006 36
Value Analysis, US$ 2006-2011 36
Volume Analysis, 2001-2006 38
Volume Analysis, 2006-2011 39
Company and Brand Share Analysis 42
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 6 CATEGORY ANALYSIS - BABY TOILETRIES 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 60
Distribution Analysis 62
Expenditure & consumption per capita 64
Chapter 7 COUNTRY COMPARISON 70
Value 70
Volume 75
Market Share 80
Chapter 8 NEW PRODUCT DEVELOPMENT 81
Product launches over time 81
Recent product launches 83
Chapter 9 SWEDEN SOCIOECONOMIC PROFILE 84
Country Overview 84
Key Facts 85
Political Overview 86
Sweden Economic Overview 87
Chapter 10 SWEDEN MACROECONOMIC PROFILE 88
Macroeconomic Indicators 88
Chapter 11 RESEARCH METHODOLOGY 93
Methodology overview 93
Secondary research 94
Market modelling 95
Creating an initial data model 95
Revising the initial data model 95
Creating a final estimate 95
Creating demographic value splits 96
Primary research 96
Data finalisation 96
Ongoing research 97
Chapter 12 APPENDIX 98
Future readings 98
How to contact experts in your industry 98
List of Tables
Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Sweden Baby Personal Care value, 2001-2006 (SEK m, nominal prices) 12
Table 4: Sweden Baby Personal Care value forecast, 2006-2011 (SEK m, nominal prices) 13
Table 5: Sweden Baby Personal Care value, 2001-2006 (US$ m nominal prices) 15
Table 6: Sweden Baby Personal Care value forecast, 2006-2011 (US$ m nominal prices) 15
Table 7: Sweden Baby Personal Care volume, 2001-2006 (Units m) 17
Table 8: Sweden Baby Personal Care volume forecast, 2006-2011 (Units m) 18
Table 9: Sweden Baby Personal Care brand share, by value, 2005-2006 (%) 21
Table 10: Sweden Baby Personal Care value, by brand 2005-2006 (SEK m nominal prices) 21
Table 11: Sweden Baby Personal Care company share by value, 2005-2006 (%) 23
Table 12: Sweden Baby Personal Care value, by company, 2005-2006 (SEK m nominal prices) 23
Table 13: Sweden Baby Personal Care distribution channels, by value, 2005-2006 (%) 24
Table 14: Sweden Baby Personal Care value, by distribution channel, 2005-2006 (SEK m nominal prices) 24
Table 15: Sweden Baby Personal Care expenditure per capita, 2001-2006 (SEK, nominal prices) 26
Table 16: Sweden Baby Personal Care forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 26
Table 17: Sweden Baby Personal Care expenditure per capita, 2001-2006 (US$ nominal prices) 27
Table 18: Sweden Baby Personal Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 27
Table 19: Sweden Baby Personal Care consumption per capita, 2001-2006 (Units) 28
Table 20: Sweden Baby Personal Care forecast consumption per capita, 2006-2011 (Units) 28
Table 21: Svenska Cellulosa Aktiebolaget (SCA) Key Facts 29
Table 22: The Procter & Gamble Key Facts 31
Table 23: Sweden Diapers value, 2001-2006 (SEK m, nominal prices) 33
Table 24: Sweden Diapers value forecast, 2006-2011 (SEK m, nominal prices) 34
Table 25: Sweden Diapers value, 2001-2006 (US$ m nominal prices) 36
Table 26: Sweden Diapers value forecast, 2006-2011 (US$ m nominal prices) 36
Table 27: Sweden Diapers volume, 2001-2006 (Units m) 38
Table 28: Sweden Diapers volume forecast, 2006-2011 (Units m) 39
Table 29: Sweden Diapers brand share, by value, 2005-2006 (%) 42
Table 30: Sweden Diapers value, by brand 2005-2006 (SEK m nominal prices) 42
Table 31: Sweden Diapers company share by value, 2005-2006 (%) 44
Table 32: Sweden Diapers value, by company, 2005-2006 (SEK m nominal prices) 44
Table 33: Sweden Diapers distribution channels, by value, 2005-2006 (%) 45
Table 34: Sweden Diapers value, by distribution channel, 2005-2006 (SEK m nominal prices) 45
Table 35: Sweden Diapers expenditure per capita, 2001-2006 (SEK, nominal prices) 47
Table 36: Sweden Diapers forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 47
Table 37: Sweden Diapers expenditure per capita, 2001-2006 (US$ nominal prices) 48
Table 38: Sweden Diapers forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 39: Sweden Diapers consumption per capita, 2001-2006 (Units) 49
Table 40: Sweden Diapers forecast consumption per capita, 2006-2011 (Units) 49
Table 41: Sweden Baby Toiletries value, 2001-2006 (SEK m, nominal prices) 50
Table 42: Sweden Baby Toiletries value forecast, 2006-2011 (SEK m, nominal prices) 51
Table 43: Sweden Baby Toiletries value, 2001-2006 (US$ m nominal prices) 53
Table 44: Sweden Baby Toiletries value forecast, 2006-2011 (US$ m nominal prices) 54
Table 45: Sweden Baby Toiletries volume, 2001-2006 (Units m) 56
Table 46: Sweden Baby Toiletries volume forecast, 2006-2011 (Units m) 57
Table 47: Sweden Baby Toiletries brand share, by value, 2005-2006 (%) 60
Table 48: Sweden Baby Toiletries value, by brand 2005-2006 (SEK m nominal prices) 60
Table 49: Sweden Baby Toiletries company share by value, 2005-2006 (%) 61
Table 50: Sweden Baby Toiletries value, by company, 2005-2006 (SEK m nominal prices) 61
Table 51: Sweden Baby Toiletries distribution channels, by value, 2005-2006 (%) 62
Table 52: Sweden Baby Toiletries value, by distribution channel, 2005-2006 (SEK m nominal prices) 62
Table 53: Sweden Baby Toiletries expenditure per capita, 2001-2006 (SEK, nominal prices) 64
Table 54: Sweden Baby Toiletries forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 65
Table 55: Sweden Baby Toiletries expenditure per capita, 2001-2006 (US$ nominal prices) 66
Table 56: Sweden Baby Toiletries forecast expenditure per capita, 2006-2011 (US$ nominal prices) 67
Table 57: Sweden Baby Toiletries consumption per capita, 2001-2006 (Units) 68
Table 58: Sweden Baby Toiletries forecast consumption per capita, 2006-2011 (Units) 69
Table 59: Global Baby Personal Care market value, 2006 70
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2006) - Top 5 countries 73
Table 61: Global Baby Personal Care market volume, 2006 75
Table 62: Global Baby Personal Care market split (volume terms, 2006) - Top 5 countries 78
Table 63: Leading players - Top 5 countries 80
Table 64: Sweden Baby Personal Care new product launches (reports) and SKUs, by company, 2006 81
Table 65: Sweden Baby Personal Care new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 82
Table 66: Sweden Baby Personal Care new product launches (reports), by Package tags or Claims, 2006 82
Table 67: Sweden Baby Personal Care new product launches (reports) 83
Table 68: Sweden Key Facts 85
Table 69: Sweden population, by age group, 2000-2005 (millions) 88
Table 70: Sweden population forecast, by age group, 2005-2010 (millions) 89
Table 71: Sweden population, by gender, 2000-2005 (millions) 89
Table 72: Sweden population forecast, by gender, 2005-2010 (millions) 90
Table 73: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 90
Table 74: Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 90
Table 75: Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 91
Table 76: Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 91
Table 77: Sweden real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 91
Table 78: Sweden consumer price index, 2000-2005 (2000=100) 92
Table 79: Sweden consumer price index, 2005-2010 (2000=100) 92
Table 80: Sweden exchange rate, 2000-2005 92
List of Figures
Figure 1: Sweden Baby Personal Care value & value forecast, 2001-2011 (SEK m, nominal prices) 14
Figure 2: Sweden Baby Personal Care category growth comparison, by value, 2001-2011 16
Figure 3: Sweden Baby Personal Care volume & volume forecast, 2001-2011 (Units m) 19
Figure 4: Sweden Baby Personal Care category growth comparison, by volume, 2001-2011 20
Figure 5: Sweden Baby Personal Care company share, by value, 2005-2006 (%) 22
Figure 6: Sweden Baby Personal Care distribution channels, by value, 2005-2006(SEK m, nominal prices) 25
Figure 7: Sweden Diapers value & value forecast, 2001-2011 (SEK m, nominal prices) 35
Figure 8: Sweden Diapers category growth comparison, by value, 2001-2011 37
Figure 9: Sweden Diapers volume & volume forecast, 2001-2011 (Units m) 40
Figure 10: Sweden Diapers category growth comparison, by volume, 2001-2011 41
Figure 11: Sweden Diapers company share, by value, 2005-2006 (%) 43
Figure 12: Sweden Diapers distribution channels, by value, 2005-2006(SEK m, nominal prices) 46
Figure 13: Sweden Baby Toiletries value & value forecast, 2001-2011 (SEK m, nominal prices) 52
Figure 14: Sweden Baby Toiletries category growth comparison, by value, 2001-2011 55
Figure 15: Sweden Baby Toiletries volume & volume forecast, 2001-2011 (Units m) 58
Figure 16: Sweden Baby Toiletries category growth comparison, by volume, 2001-2011 59
Figure 17: Sweden Baby Toiletries distribution channels, by value, 2005-2006(SEK m, nominal prices) 63
Figure 18: Global Baby Personal Care market split (value terms, 2006) - Top 5 countries 71
Figure 19: Global Baby Personal Care market value, 2001 - 2006 (Top 5 countries) 74
Figure 20: Global Baby Personal Care market split (volume terms, 2006) - Top 5 countries 76
Figure 21: Global Baby Personal Care market volume, 2001 - 2006 (Top 5 countries) 79
Figure 22: Map of Sweden 85
Figure 23: Annual data review process 93
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