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Premium Company Profile: Blue Nile Inc
Datamonitor, April 2008, Pages: 26
Blue Nile plans to expand its global reach. The company expanded its international reach to 12 new countries, Australia, Belgium, France, Germany, Hong Kong, Japan, Netherlands, New Zealand, Singapore, Spain, Switzerland and Taiwan in February 2008.
Scope
- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights of this title
Blue Nile is an online retailer of diamonds and fine jewelry, with a special focus on engagement rings and settings. The company customizes diamond jewelry based on the customers’ preference through its ‘Build Your Own’ feature. This feature enables clients to customize diamond rings, pendants and earrings.
Blue Nile plans to expand its diamond and jewelry offering in terms of price and product mix. In line with the strategy, the company launched an exclusive range of rare fancy colored diamonds, including diamonds in red and pink hues in May 2007.
Blue Nile operates in a highly competitive and fragmented market. The company faces competition from diamond and jewelry retailers like Zale, Signet and Tiffany. It also faces competition from department stores like JC Penney and Ann Taylor and other retailers like Sears Holdings and Retail Ventures.
Key reasons to purchase this title
- Access all the important information and analysis on the company in a single report
- Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain
- Gain access to company’s adjusted five year financial data along with key ratios and market capitalization
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