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Mobile Data Services Markets 2008
Portio Research, June 2008
In 2007, operators worldwide generated more than USD 800 billion in mobile revenues. This is expected to reach USD 1,094.9 billion by year-end 2012, growing at a compounded annual growth rate (CAGR) of approximately 6.4 percent. The USD 1-trillion mark is expected to be reached by year-end 2011. Although a rapidly growing subscriber base has led to growth in revenue for the mobile industry, operator margins have shrunk over the years. Operators worldwide, faced with declining average revenue per user (ARPU) due to falling voice tariffs, are now looking at ways to counter smaller margins by building alternative revenue streams through mobile data services.
Voice services still make up the lion’s share of mobile services revenues; in 2007, voice services accounted for approximately 81 percent of operators’ total mobile service revenues worldwide. However, with an ever increasing focus on non-voice mobile services, this figure is forecast to decline to a little over 74 percent by year-end 2012.
In 2007, revenue from mobile data services accounted for approximately 20 percent of total service revenue in Western and Northern Europe; 15 percent in Central and Eastern Europe; 24.5 percent in Asia Pacific; 18 percent in North America; 10.5 percent in Latin America; 7 percent in Africa; and 11 percent in the Middle East. The contribution of non-voice mobile services to total mobile services revenues is expected to increase significantly over the coming years, across all regions.
Rather unsurprisingly, SMS contributes the largest share to total non-voice revenues and in 2007, SMS accounted for approximately 49 percent of worldwide mobile data services revenues. However, as other data services such as mobile music, mobile games, mobile e-mail, mobile instant messaging (IM) and mobile video gain popularity, the percentage contribution of SMS is expected to decline in the future, even though SMS traffic volumes will continue to grow worldwide.
In 2012, SMS is expected to contribute approximately 37 percent to overall data services revenues. Worldwide mobile data revenue is expected to increase at a CAGR of 16.2 percent, reaching USD 251.9 billion by end-2012 from USD 102.4 billion at end-2006. Although revenue from all data services is expected to increase, the fastest rate of growth is forecast to come from mobile video services (CAGR of 68.2 percent), followed by mobile IM (CAGR of 58.3 percent).
Starting with SMS, then MMS, then other messaging services and on to mobile entertainment services, music, video, LBS and more, this report takes a long and detailed look at each mobile data service and each regional market, highlighting key country markets and traffic or download volumes in those markets.
This report describes the status of mobile data services in each major geographical region. The key features of this report include the following:
-An introduction and overview of the worldwide mobile market: Analysis of the worldwide subscriber base (2004–2012); regional break-out of mobile subscribers worldwide (2004–2012); worldwide mobile service revenues (2004–2012), including regional break-out; split of mobile service revenues into voice and data revenues.
-An introduction to the worldwide mobile data services market: Analysis of worldwide mobile data services revenues (2004–2012); classification of mobile data services under three categories, namely, messaging services, entertainment services and other services; break-out of worldwide mobile data services revenues into these three categories.
-An overview of mobile messaging services: This section classifies messaging services into four categories, namely, SMS, MMS, mobile e-mail and mobile IM. It also provides the contribution of each messaging service to worldwide revenues from messaging services. Each service is then discussed in detail. A worldwide overview of each messaging service is provided along with a comparative regional break-out of revenue from the service in 2006 and the expected revenue in 2012. Furthermore, regional analyses for each service are provided by covering the major mobile markets in each region.
-An overview of entertainment services: Services covered under this are mobile music, mobile gaming and mobile video. The contribution of each entertainment service to worldwide entertainment revenues is provided. Each service is then discussed in detail. A worldwide overview of each service is provided along with a comparative regional break-out of revenue from the service in 2006 and the expected revenue in 2012. The section also contains regional analyses for each service, covering the major mobile markets in each region.
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