Introduction Unified communications (UC) is evolving from a concept to a more mature solution stack. However, there is still a lot of confusion in the market about what actually constitutes UC. This report is going to define UC and provide clarity to vendors and investors, by identifying the key market trends and forecasting future growth opportunities.
Scope Identifies penetration of UC solutions by vertical markets and highlights the industries which are planning the most Greenfield investments.
Forecasts the growth potential of different regions by estimating enterprise unified communications expenditure within those regions.
Defines the unified communications portfolio of applications and sets out the technology evolution.
Analyzes the competitive landscape by evaluating vendor strategies and determining their position in the market.
Report Highlights The market for unified communications solutions is undoubtedly growing but a comprehensive analysis of the market reveals that growth is being hindered by enterprise pain points not being completely addressed, and vendors’ marketing strategies not clearly demonstrating a return on investment.
There is a diverse competitive landscape with traditional communication vendors and new entrants all claiming to offer the leading unified communications solution. Partnerships between these new entrants and the established communication vendors is behind some claims from vendors to offer a ‘end-to-end’ solution.
Channel to market is important and vendors should consider enterprise preferences for a hosted or on-premise solution, and make full use of resellers and partners. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints and a desire to adopt UC technologies in a piecemeal manner.
Reasons to Purchase Identifies the major trends affecting the market and predicts how those trends will evolve.
Offers insight into the unified communications market based upon primary data and perceptive analysis.
Covers the breadth of the UC market, helping decision makers understand market opportunities and the best ways to address those opportunities.
