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Web-to-Print: Transforming Document Management and Marketing Models
DigitalPrintingReports.com , May 2009, Pages: 60
Web-to-print is transforming the way that marketers, from the smallest to the largest, are viewing print. No longer restricted to online print ordering, technology is radically transforming companies' marketing strategies, offering them everything from centralized brand and document management to 100% personalized and customized marketing collateral with the potential to revolutionize how they communicate with customers.
The education process on Web-to-Print can be tricky, however. What exactly is “Web-to-print” and how do you get your mind around it? Is it production technology? Is it marketing? Is it static? Is it 1:1 and personalized print? Printers often don't know how to get started educating their customers and prospects. Marketers don't always know where to go for the most reliable information.
“Web-to-Print: Transforming Print Management and Marketing,” part of the Marketer's Primer Series, is designed as a standalone primer or as a plug-and-play tool for educating your employees, customers, and prospects. Single-site, enterprise, and vendor/association licenses enable distribution within your company and, for printers, service providers, and vendors, to existing customers. Portions of the content may also be used in sales presentations, seminars, prospecting newsletters, and other marketing touches.
Without over-simplifying, the report provides the basics of Web-to-print as a tool for overhauling document management, marketing, and branding. It examines how Web-to-print is reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization.
Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including…
- short-run printing and versioning;
- customized marketing collateral with centralized, online control;
- one-off, personalized follow-ups;
- user-generated personalization;
- automated fulfilment;
- true 1:1 print personalization
Report concludes with best practices and strategies for success.
Target Audience:
- Marketers, creatives, ad agencies
- Digital print shops and marketing services providers
- Digital press, software, and other vendors
- Research firms
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