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Product Comparison - Customer Relationship Management Solutions
Info-Tech Research Group, July 2007, Pages: 17
The Customer Relationship Management (CRM) software market is growing, particularly fueled by increasing demand in the mid-market. New market trends, such as Software as a Service (SaaS) and changing application development methods (e. g. Web 2.0, community-based development) are reshaping CRM software delivery models, functional choices and value perception. As a result, business and IT decision makers are once again struggling to make effective CRM product comparisons. This research note takes an in-depth, comparative look at key players in the CRM mid-market and their main CRM product offerings. Coverage includes:
-A comprehensive overview of the factors influencing the CRM market.
-A graphical and text-based comparison of six leading CRM products, including relative vendor and product rankings.
-A summary of the relative strengths and weaknesses of each product.
-General recommendations for product selection.
Due to the emergence of new vendors and the refocusing of many former top-market vendors on mid-market consumers, the CRM software mid-market is primed for a round of consolidation in the next two to three years. This will further complicate the vendor selection process with respect to vendor viability.
Also available
Product Evaluation - Customer Relationship Management: Pivotal CRM
Product Evaluation - Customer Relationship Management: RightNow Technologies
Product Evaluation - Customer Relationship Management: Sage SalesLogix
Product Evaluation - Customer Relationship Management: Salesforce.com
Product Evaluation - Customer Relationship Management: SAP Business One
Product Evaluation - Customer Relationship Management: Infor Epiphany CRM
Resources and Tools: CRM Vendor Selection Tool
Resources and Tools - CRM Request for Proposal Template
Customer Relationship Management Decision Guide and Implementation Tools
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