We recently completed a comparison of six market leading Customer Relationship Management (CRM) solutions. One of the evaluated products was CDC Software’s Pivotal CRM. The evaluation examines specific strengths and weaknesses to determine to what degree it would make a good choice for an organization implementing CRM. This research note outlines several key points, including:
-Pivotal’s position in the spectrum of CRM offerings.
-A description of Pivotal’s CRM solution.
-Pivotal’s product strengths and challenges.
Pivotal CRM is particularly attractive for vertical mid-market CRM, especially in financial services, health care, and manufacturing.
