We recently completed a comparison of six market-leading Customer Relationship Management (CRM) solutions. One of the evaluated products was RightNow Technologies CRM. The evaluation examines specific strengths and weaknesses to determine to what degree the product would make a good choice for an organization implementing CRM. This research note outlines several key points, including:
-RightNow’s position in the spectrum of CRM offerings.
-A description of RightNow’s CRM solution.
-RightNow’s product strengths and challenges.
RightNow Technologies CRM is a best-of-class solution for customer service and customer service knowledge management, and it also offers viable tools in sales automation and basic marketing/analytics. The company’s focus on experience management, especially in self-service scenarios, make its solutions particularly attractive in markets that experience high customer turnover rates, such as online retail and higher education.
