|
|
 |
|
Viewing report
|
|
|
|
North American Mobile Messaging Markets
Frost & Sullivan, May 2008, Pages: 58
This Frost & Sullivan research service titled North American Mobile Messaging Markets provides an overview, market size, share, and a forecast of the greater mobile messaging market along with drivers, restraints, and challenges as well as technology trends and strategies for all mobile value chain players. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: mobile, mobile devices, wireless networks, mobile device management, and mobile messaging.
Market Overview
Wireless E-mail and Instant Messaging to Replace Short and Multimedia Messaging Services at the Top of the Usage Charts
The North American mobile messaging market is in the middle of a purple patch, with the volumes of short message service (SMS) and multimedia messaging service (MMS) having more than doubled in the last four years. In fact, almost half of all North American mobile users use SMS, generating billions of dollars in revenue for mobile carriers. Although this trend is likely to persist in the short term, wireless e-mail and wireless instant messaging (IM) are slowly closing the gap with SMS and MMS. This phase of transition will test mobile carriers’ ability to continue generating substantial revenue from SMS and MMS, while promoting the adoption of e-mail and IM.
Mobile carriers can sustain SMS usage by slightly modifying their business plans to lower per message charges or offer monthly SMS rate plans. 'Reductions in SMS pricing will increase revenue because SMS use continues to double every year in terms of volume,' says the analyst of this research. 'A small decrease in SMS per unit price will help to drive larger message volumes, increasing total messaging revenue.'
Mobile Operators to Tap the Lucrative MMS Segment by Encouraging Greater Use of MMS
As MMS trails the SMS segment in terms of volume and number of subscribers, it has greater untapped revenue potential than the latter. Currently, the MMS segment’s year-on-year growth rate has outstripped that of the SMS segment and it more than doubles every year. This remarkable expansion of subscriber base is the primary reason why MMS is tipped to outrace SMS in terms of subscriber percentage, revenue, and unit growth rates.
MMS usage could also get a leg up with the advances in camera functionality in the latest mobile devices, as it provides users with enhanced-quality pictures and video. 'These pictures and video are excellent opportunities for mobile operators because they can educate their subscribers on ways to turn pictures and video into MMS messages and send them through the carrier’s mobile network,' notes the analyst. 'Camera handsets with more mega pixels, increasing carrier libraries of content, and e-mail convergence are all strong drivers of MMS usage in North America.'
The following technologies are covered in this research:
- Smart phones
- Operating systems
- User interface
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Mobile
- Mobile devices
- Wireless networks
- Mobile device management
- Mobile messaging
Customers who bought this item also bought
Europe SMS & MMS Market
Chinese Markets for SMS and MMS
North American Multimedia Messaging (MMS) Markets
Mobile Messaging Futures 2007-2012
Global - Messaging Services - SMS, IM, UC, MMS & Email
Mobile Messaging Futures 2009-2013
Global - Mobile Data - SMS & Instant Messaging
China's SMS Explosion: Capitalizing on SMS, MMS and Emerging Data Services in China
Worldwide Mobile Application Series: Mobile Messaging Still Profitable
Latin America mobile messaging service market size expressed as number of multimedia messaging ( MMS ), basic short message service ( B-SMS ) and advanced short message service ( A-SMS ) transmissions for 2002 forecast to 2008
Global - Messaging Services - SMS IM UC MMS & Email
Global - Messaging Services - SMS IM UC MMS & Email
|
|
|
|
