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Bank Marketing Online: Moving into Prime Position
eMarketer, June 2008, Pages: 10
Executive Summary
- Demographic Profile of US Internet Users Who Visited Bank and Financial Institution Web Sites, December 30, 2007-January 26, 2008 (% of total)
Who’s Banking Online Now?
- US Adult Online Bankers, 2000-2007 (% of Internet users and % of total population)
- US Adult Online Bankers, by Income, September 2007 (% of respondents in each group)
- Demographic Profile of US Internet Users Who Visited Bank and Financial Institution Web Sites, December 30, 2007-January 26, 2008 (% of total)
- Top 10 Bank and Financial Institution Web Sites among US Internet Users, Ranked by Visits, January 2008 (% market share)
- Highly Satisfied* Online Banking Customers at Top Five** US Banks, 2006-2008 (% of respondents)
Increasing the Number of Online Customers
Mobile Banking
- US Mobile Banking Users, 2007-2010 (millions)
Advertising Spending and Tactics
- Leading Banking Advertisers among the Top 100 US Advertisers, Ranked by Online Advertising Spending Growth, 2005 & 2006 (millions and % change)
- Banking and Financial Institutions among the Leading 100 US Advertisers with Lowest Percentage of Their Advertising Spending Going to Traditional Media**, 2006
Marketing and Community-Building with Web 2.0
Marketing Initiatives
Trends to Watch
- Customization
- Security
- Mobile Banking
- Social Media
- Conclusion
Related Information and Links
- Related Links
- Contact
- Report Contributors
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