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The United States Market for Natural & Organic Personal Care Products
Organic Monitor, Jan 2008, Pages: 170
This new report on The United States Market for Natural & Organic Personal Care Products gives a thorough analysis of this fast growing market. The report gives detailed market analysis & forecasts for the leading product categories: skin care, hair care, oral care, colour cosmetics, deodorants, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this emerging industry.
Key Questions Answered:
Our expert analysis provides answers to the following questions…
- What is the size of the US market for natural & organic personal care products?
- What is the market size by product categories like skin care, hair care, oral care, colour cosmetics, etc.? What market share do they have of total sales e.g. market share of total skin care sales?
- What are the revenue forecasts and the growth potential?
- What is the supply chain for natural & organic personal care products? What are the most important sales outlets for these products? How important are e-tailers?
- Who are the leading producers? What natural & organic brands do they have? Who are the leading contract manufacturers?
- What companies are the leading importers and distributors of natural & organic personal care products?
- Who are the leading retailers of natural & organic personal care product? Who are the leading mass market retailers, natural food shops, drugstores, etc.?
- What are the leading products in each natural & organic personal care product category? What are the product specifications and prices?
- What mergers & acquisitions have occurred in the natural & organic personal care products industry in recent years? What companies have been involved?
- What is the future growth outlook? What product categories and products are to show most growth?
- What natural & organic standards are being adopted by personal care companies? What are the standards and certification issues?
- What are the business opportunities in this emerging market? How can they be realized?
- What recommendations can be given to new entrants, existing producers and investors?
Product Categories:
- Skin care products: facial care, body care, sun care products, etc.
- Hair care products: shampoos, conditioners, hair colours, etc.
- Oral care products: toothpaste, mouthwash, etc.
- Cosmetics: mascara, lipstick, foundations, etc.
- Deodorants
- Other products: feminine hygiene products, etc.
Research Highlights:
The natural & organic sector is the fastest growing in the United States personal care industry. Healthy market growth rates are projected to raise the market share of natural & organic products to 15% of total cosmetic & toiletry sales in the coming years.
High market growth rates and the absence of official standards are leading to many pseudo-natural products being launched. The proliferation of organic & natural personal care products is making consumers scrutinise the ingredient composition and demand products with high levels of natural extracts, ethical and certified organic ingredients. Indeed, new entrants like Yves Saint Laurent and Origins Natural Resources are launching products certified by organisations like Ecocert and Soil Association. Other companies are making products that contain USDA certified organic ingredients.
Apart from new product launches, a major driver of market growth is ‘mainstreaming’ of natural & organic products. Distribution in mainstream retailers is increasing as retailers focus on ethical and natural products. Mass merchandisers like Wal-Mart and Target are introducing natural & organic personal care products, supermarkets like Safeway are expanding product ranges, whilst drugstores are launching exclusive products. High demand is also coming from specialty personal care stores, department stores and spas & salons. Greater market segmentation is resulting in dedicated brands being developed for these channels.
How You Will Benefit From This Report:
Since this report provides a comprehensive assessment of the United States natural & organic personal care products market, it is an invaluable resource to executives / organisations looking for information on this emerging market. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the industry.
The report gives a thorough analysis of the United States natural & organic personal care products market, enabling the reader to make decisions on business opportunities and market plans. Market information includes market size by product categories, products, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market share of leading producers / brands, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes certification & standards, consumer behaviour and future outlook.
The report is useful for:
- CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
- Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
- Business development managers to identify business opportunities, strategic partners and investment openings
- Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
- Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer & market trends to develop marketing / advertising programmes
- Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.
Please note, the lead time for delivery of hard copies is 5 days.
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