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Essentials Guide: How to Enhance Idea Generation for your Organization
Futurethink, April 2008, Pages: 54


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Do you want to generate better quality ideas rooted in real business objectives? Leading innovators know how to balance creativity with strategic business needs. This 44-page Guide and accompanying 10-page Workbook will help you make your idea generation efforts more proactive, purposeful and successful.

What You Can Do with this Tool:
-Prepare for the future of your industry and leverage larger trends
-Stretch the life of your current offerings with high-quality enhancements
-Identify unmet customer needs that result in breakthrough ideas and true competitive advantage
-Get first-mover advantage by breaking through industry paradigms
-Collaborate on fresh ideas and reduce development times by partnering with third parties
-Learn how to run more productive and efficient ideation sessions

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