|
|
 |
|
Viewing report
|
|
|
|
Latin American Mobile Content Markets
Frost & Sullivan, June 2008
This Frost & Sullivan research service titled Latin American Mobile Content Markets provides an overview of the mobile content markets in Brazil, Colombia, and Mexico, and observed trends that may impact the current status of the market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following services markets: mobile music, mobile game, mobile image, mobile video, and mobile information.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Mobile music
- Mobile games
- Mobile images
- Mobile video
- Mobile information
Market Overview
Dwindling Voice Revenues Increase Thrust on Mobile Content Services
With mobile voice revenues per user not growing at the impressive rates seen in the last few years, Latin American mobile operators have been investing their efforts in promoting data services. Mobile messaging is still the dominant component of the region’s mobile data service market, but mobile content services have been catching on fast and were responsible for 3.1 percent of the total mobile telephony revenues in 2007. In the same year, the number of mobile content users reached 57.1 million or 31.1 percent of the total number of mobile subscribers.
Notwithstanding this growth, the Latin American mobile content market is still limited by the fact that not all the mobile handsets are capable of running all mobile content services, especially games and videos. 'The impact of this restraint is, however, expected to reduce once handsets become more affordable and accessible, which enlarges the addressable market size,' notes the analyst of this research service. 'Increasing end-user awareness of their handsets’ capabilities and available services is also expected to drive the market forward.'
Brazil and Mexico Witness High Growth
The two largest economies of the region, Brazil and Mexico, experienced outstanding growth in 2007, achieving $1.11 billion in revenues. This represents a 48.5 percent growth over 2006. In Brazil, about 37.7 percent of the total 122.8 million mobile subscribers used at least one of the mobile content services in 2007. Mobile music represented 38.1 percent of the Brazilian mobile content services market revenues, generating $250.2 million in 2007. From 2007 to 2013 the Brazilian mobile content market is expected to grow significantly, at a compound annual growth rate (CAGR) of 34.9 percent.
With regard to Mexico, an important factor that is likely to drive the market is the strong investment made by all operators in expanding their network and coverage. This is expected to increase the possibilities for users to access multimedia services such as mobile broadband, among others. Mobile broadband, streaming TV, and full track videos are the applications that are expected to have a strong impact on operator revenues in the medium and long terms. 'Revenues in the Mexican mobile content services market are expected to reach $4.42 billion by 2013,' says the analyst. 'The major growth drivers are likely to be a reduction in the price of downloads, increasing adoption of more sophisticated handsets, and the availability of 3G networks that allow the usage of more sophisticated services such as games, video streaming, and mobile TV, among other services.'
Customers who bought this item also bought
Latin American Mobile Content Services Markets
2008 Latin America - Mobile Communications and Mobile Data Market
Handsets Get a Latin Beat - Mobile Users in Latin America Turn to Music, Cameras and 3G
Mobile Content Strategies & Business Models Scenarios & Forecasts 2008-2013
2008 Global Mobile - Data and Content Markets
Global - Mobile Content - Statistics and Services
U.S. Premium Mobile Downloadable Content and Applications Markets
Multimedia Mobile Content Distribution
Indonesia Mobile Services Market Outlook with an Assessment of the Mobile VAS Data and Mobile Content Market in 2009
Latin American Mobile Operators - 8th Edition
The 2009-2014 Outlook for Mobile Adult Content Services in Latin America
Mobile User Generated Content: Dating, Social Networking and Personal Content Delivery 2008 - 2013
|
|
|
|
