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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era
John Wiley and Sons Ltd, May 2008, Pages: 304
No one - including Microsoft's own leadership - can predict exactly what's next for Microsoft. But lots of smart folks, inside and outside the company, have some pretty educated guesses. This book provides a quick look back at Microsoft's past, and then it focuses on the people, products, and strategies that will define the next chapter for Microsoft.
The People: The author looks at both the public faces of the company (CEO Steve Ballmer, Chief Software Architect Ray Ozzie, Platform and Services leader Kevin Johnson), as well as some of the key behind-the-scenes movers and shakers who are really leading the Microsoft 2.0 charge. The Products: Contrary to popular belief, Windows isn't going away any time soon (in spite of Google's influence on the market). The author delves into the Microsoft products that will fuel the company's growth for the short term (two to three years) and its longer-term offerings that are expected to push profitability into the next decade.
The Strategies: What are some of the latest buzzwords at Microsoft, and what do they indicate about the company's future direction? Who are Microsoft's foremost competitors likely to be in the next 2-5 years? What kinds of market forces will have an impact on the way Microsoft does business going into the next decade.
This is a book about the future, not the past. As such, it has broad appeal to investors, Microsoft customers, software partners, hardware partners, service providers and competitors.
There are many Microsoft business books out there. However, 99% of them are about Microsoft's and/or Bill Gates' past. There are books on the Microsoft antitrust trial; on its strategy gaffes around the Internet; and on what it's like to work at and interview at Microsoft. But nothing on the shelf provides a look at what's likely next for Microsoft Corporation. This is a must-read for those who are curious, and in many ways, are affected by the changes that are to come.
'The award-winning journalist author has access to inside information and what she has to reveal will bring tremendous media attention'.(The Bookseller, Friday 14th March 2008)
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