The market of gynecological external remedy is a segment one with very furious competition, where new developed gynecological drugs for exterior use emerge in endlessly. But most of them will be eliminated through the selection in a short time. The incidence rate of gynecopathy has been quite high. The market of gynecological external remedy is increased by 10% annually and Chinese material medica preparation is now facing the challenge of Western medicine.
The target consumers of the market are mainly the female of 21-45 years old. The apparent seasonality and the high loyalty are the characteristics of the sale in the market.
The major products in the market include the old-line Skinpro Lotion and the foreign-funded brand Miconazole Nitrate Suppository.
