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Greece Food and Drink Report Q2 2008
Business Monitor International, June 2008, Pages: 72
Executive Summary 5
Business Environment 6
Table: Regional Food & Drink Business Environment Ratings 9
Global Food & Drink Business Environment Ratings 11
SWOT Analysis12
Mass Grocery Retail 12
Greece Mass Grocery Retail Industry SWOT 12
Food And Drink 13
Greece Food & Drink Industry SWOT 13
Macroeconomic Outlook 14
A Four Percent Zenith 14
Table: Greece – Economic Activity 16
Retail: Industry Forecast Scenario17
Table: Greece Mass Grocery Retail – Value Sales By Format – Historical Data & Forecasts 18
Table: Grocery Retail Sales by Format – Historical Data and Forecasts 19
Industry Developments 19
Market Overview 20
Table: Structure Of The Mass Grocery Retail Market By Estimated Number Of Outlets 23
Table: Greece Mass Grocery Retail Sales By Format (US$bn) – Value Sales By Format 23
Table: Average Value Of MGR Outlets, US$mn 24
Food And Drink 25
Regional Overview: Confectionery In Western Europe 25
Table: 2006 Western Europe Market Share (%) 27
Table: Western Europe Confectionery Market Share By Category (%), 2005 29
Industry Forecast Scenario 30
Food 30
Table: Greece Food Consumption Indicators – Historical Data & Forecasts 31
Table: Greece Confectionery Sector Indicators – Historical Data & Forecasts 32
Table: Value/Volume Sales of Canned Food – Historical Data & Forecasts 33
Table: Food, Drink, Tobacco Sectoral Trade – Export, Import and Balance Value (US$mn) – Historical Data and Forecasts 33
Drink 34
Table: Greece Beverage Sectors – Value/Volume Sales – Historical Data & Forecasts 35
Industry Developments 36
Agriculture 36
Food 37
Drink 38
Market Overview 39
Agriculture 39
Table: Greece Organic Agricultural Data 40
Table: Greece Agricultural Production Statistics 41
Food 41
Drink 43
Tobacco45
Industry Forecast Scenario 45
Table: Cigarette Value/Volume Sales – Historical Data & Forecasts 45
Industry Developments 46
Market Overview 46
Competitive Landscape48
Key Players 48
Mass Grocery Retail 48
Table: Key Players Greece's Mass Grocery Retail Sector, 2007 48
Table: Key Players Greece's Food & Drink Sector, 2007 50
Regional Company Case Studies 51
Drink: The Coca-Cola Company In Western Europe 51
Table: Unit Case Volume Growth (%) 52
Table: Revenue And Income For EU (US$mn) 53
Drink: Diageo In Western Europe 55
Table: Diageo’s Strongest Brands And Future Strategy For Western Europe 57
Company Analysis 58
Mass Grocery Retail 58
Carrefour Marinopoulos 58
Atlantic Supermarket SA 59
Alfa-Beta Vassilopoulos SA 60
Food 61
Fage Dairy Industry SA 61
Vivartia 62
Drink 63
Coca-Cola Hellenic Beverages Company (CCHBC) 63
J Boutaris & Sons Holding SA 64
Athenian Brewery SA 65
Food & Drink Ratings Appendix 66
Introduction: Revised Methodology 66
Ratings Overview 66
Ratings System 66
Indicators 66
Table: Limits Of Potential Returns 67
Table: Risks To Realisation Of Potential Returns 68
Weighting 68
Table: Weighting 69
BMI Forecast Modelling 70
How We Generate Our Industry Forecasts 70
Retail Industry 70
Sources 71
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