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Saudi Arabia Food and Drink Report Q2 2008
Business Monitor International, May 2008, Pages: 63

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Executive Summary 5
Business Environment 6
Regional Food & Drink Business Environment Ratings 6
Table: Middle East Food & Drink Ratings – Q208 8
Saudi Arabia’s Food & Drink Business Environment Rating 9
Table: Saudi Arabia’s Food & Drink Business Environment Ratings Peer Group 9

SWOT Analysis 10
Mass Grocery Retail 10
Saudi Arabia Mass Grocery Retail Industry SWOT 10
Food and Drink 11
Saudi Arabia Food And Drink Industry SWOT 11
Macroeconomic Outlook 12
Table: Economic Activity 14
Retail15

Industry Forecast Scenario 15
Table: Saudi Arabia Mass Grocery Retail Sales by Format (US$bn) – Historical Data & Forecasts 16
Table: Grocery Retail Sales By Format – Historical Data And Forecasts 16

Industry Developments 17
Market Overview 18
Table: Structure Of Saudi Arabia's Mass Grocery Retail Sector By Estimated Number Of Outlets 20
Table: Structure of Saudi Arabia's Mass Grocery Retail Sector – Estimated Sales Value By Format (US$bn) 20
Table: Structure Of Saudi Arabia's Mass Grocery Retail Sector – Average Sales Value per Retail Outlet, US$mn 20
Food And Drink 21
Regional Overview: Coffee and Doughnut Shops in the Middle East 21
Table: GDP Per Capita, US$ 22

Industry Forecast Scenario 25
Food 25
Table: Saudi Arabia Food Consumption Indicators 26
Table: Saudi Arabia Food, Drink & Tobacco Trade Balance (US$mn) 26
Table: Saudi Arabia Food Sub-sector Indicators 27
Drink 27
Table: Saudi Arabia Beverage Sales Indicators (US$mn) 27

Industry Developments 28
Food 28
Drink 29
Market Overview 30
Agriculture 30
Table: Saudi Arabia's Major Agricultural Products, 2005 31
Table: Saudi Arabia Agricultural Production Statistics 32
Food 32
Drink 34
Tobacco36
Industry Forecast Scenario 36
Table: Tobacco indicators 37

Industry Developments 37
Market Overview 37

Competitive Landscape39
Key Players 39
Mass Grocery Retail 39
Table: Key Players In Saudi Arabia's Mass Grocery Retail Sector, 2006 39
Food And Drink 40
Table: Key Players in Saudi Arabia's Mass Grocery Retail Sector, 2006 40
Regional Company Case Studies 41
Drink: Aujan In The Middle East 41
Table: Aujan Industries – The Figures, 2006 41
Table: Aujan Shareholders 42
Table: Aujan Industries Production Facilities In Saudi Arabia 43
Mass Grocery Retail: Carrefour In The Middle East 44
Table: Carrefour’s Middle East Operations – The Figures 44
Table: Carrefour's Middle East Network By Market 45
Food: Kraft In The Middle East And Africa 48
Table: Kraft's Key Brands In The Middle East 48

Company Profiles 51
Mass Grocery Retail 51
Savola Group – Al Azazia Panda 51
Carrefour MAF – Saudi Arabia 52
A K Al Muhaidib and Sons Group – Giant Stores 53
Food 54
Al Safi-Danone 54
Drink 55
Aujan 55
Masafi 56

Food & Drink Ratings Appendix 57
Introduction: Revised Methodology 57
Ratings Overview 57
Ratings System 57
Indicators 57
Table: Limits Of Potential Returns 58
Table: Risks To Realisation Of Returns 59
Weighting 59
Table: Weighting 60
BMI Forecast Modelling61
How We Generate Our Industry Forecasts 61
Retail Industry 61
Sources 62


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