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Electronic
China's Global Position on GPS Handsets: The Market is Booming!
In-Stat/MDR, June 2008, Pages: 30
Description
Table of Contents
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Executive Summary
Introduction
GPS Phone Market Overview
Consumer Analysis
Current Customers
Quadrant I
Quadrant II
Potential Customers
Quadrant III
Quadrant IV
Ecosystem Analysis
Value Chain/Business Model Analysis
Offline Model
Online Model
Comparison of the Two Models
Handset Manufacturers
Overview
Unique Characters
Mobile Operators
Chipset Makers
Map and Software Suppliers
Technology Trends: GPS vs. A-GPS
What Is A-GPS?
Advantages of A-GPS
Improved User Experience
Enhanced LBS Services
GPS Function Cost Breakdown
Market Drivers and Barriers
Drivers
More GPS Phones Available
Richer Services
Improved Technologies
Intense Competition
Barriers
Low Consumer Awareness
Unclear Online Application Strategy
Market Forecast 2008–2012
Profiles
Handset Manufacturers
Nokia
Dopod
Amoi
Mobile Operators
China Mobile
Methodology
Glossary
Related Reports
List of Tables
Table 1. GPS Handset Manufacturers and Main GPS Products
Table 2. GPS Function Cost Breakdown (US$)
Table 3. China’s GPS Phone Market Shipments Forecast, 2008–2012 (US$ in Millions)
List of Figures
Figure 1. China’s GPS Phone Market Shipments Forecast, 2008–2012 (US$ in Millions)
Figure 2. Customer Segment Analysis
Figure 3. Value Chain of Offline Navigation Model
Figure 4. Value Chain of Online Navigation Model
Figure 5. A-GPS System
Figure 6. China’s GPS Phone Market Shipments Forecast, 2008–2012 (US$ in Millions)
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