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Process Instruments Markets in Southeast Asia
Frost & Sullivan, May 2008, Pages: 111
This Frost & Sullivan research service titled Process Instruments Markets in Southeast Asia provides an overview of the industry challenges, market drivers and restraints, revenues, technology trends, and end-user analysis on process instruments with forecasts for the Southeast Asian region. In this research, Frost & Sullivan's expert analysts thoroughly examine the markets for positioners, flow meters, and level, temperature, and pressure transmitters.
Market Overview
Industrial Development in Emerging Economies and Increased Investments Fuel Process Instruments Market in Southeast Asia
Booming economies of the region and the flood of investments from countries such as the United States, Europe, and Japan are enabling the proliferation of opportunities for process instruments in Southeast Asia. 'To optimize operational efficiency and improve margins, the manufacturing and processing sectors must add value to their products by employing sophisticated systems and software,' notes the analyst of this research service. 'With the growth of high-technology products, end users have migrated to real-time data display techniques, having realized the value of accurate and timely information to enable informed and timely decisions.' Thus, demand from end-user segments such as petrochemicals, chemicals, oil and gas, and food and beverage industries are elevating the demand for process instruments such as positioners, flow meters, and temperature, pressure, and level transmitters.
Application-specific technologies widen the scope of process instruments, and they have proved to be useful in a variety of applications. Instruments monitor industrial processes easily and effectively and are particularly vital for the food and beverage sector, energy control, wastewater treatment, and the chemicals and petrochemical sectors. Sectors such as milk, food, and pharmaceuticals have specific needs such as sanitary process connections, resistance to aggressive chemicals, and MRO cleaning procedures. Custom-made transmitters and positioners are also in demand. Further, governments and environment protection groups are ramping up the rhetoric for compliance to environmental norms, driving the uptake of these instruments.
Adding Cost Competitiveness, Productivity Efficiency, and Product Quality to Marketing Mix Necessary to Obtain Market Share
To survive in the highly competitive Southeast Asian process instruments markets, manufacturers must offer a complete cost-effective solution to ensure positive outcomes. The transmitters market is very fragmented and diverse, with a broad range of applications and environments. The customers too are widely dispersed, and methods of distribution play a very vital role. A major challenge for manufacturers is to fine tune distribution strategies to increase sales and bring down the cost of overheads. 'Price sensitivity can adversely impact profitability and a strong after-sales network as well as regional and local presence is crucial for market penetration,' observes the analyst. 'Companies’ efforts must be vigorously directed toward striking a balance among product value, durability, and life-cycle for gains to become more explicit.'
Manufacturers must also closely follow end users’ technology trends, and considering the diverse range of process measurement technologies that exist, quick responses are required. A proper assessment of the rapidly evolving technological production processes of end users is necessary to develop excellent value-for-money propositions. End-user preference for transmitters with software integration and bus networking systems such as fieldbus foundation and Profibus is challenging manufacturers to provide value-enhanced products. Overall, quality, brand name, technical features, and after-sales service will be the deciding factors to gain an edge with clients and expand the business and customer base.
Market Sectors
By Instrument Type:
- Positioners
- Level transmitters
- Flow meters
- Temperature transmitters
- Pressure transmitters
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